Q&A was part of Next Level Practice, the most supportive community for therapists starting a private practice. In this video, Joe answers the question based on what the essentials for blogging are.
Question
What are the essentials of blogging?
Answer
I also recently interviewed Marisa Lawton and she talked about the six essentials for a blog post. They are:
- Have a really compelling headline.
- Create a hook so that people see it in their feed next.
- Have a bit of a story about ‘before’ something happens. So, maybe you’re talking about depression, you might say what’s it like before therapy for people. Then, talk about after therapy and the results of therapy if people do what you’re suggesting. So, maybe, they’re sleeping better and or they’re socializing more. What’s the results of taking action?
- Give some educational points.
- Use numbers, for example: ‘three’ tips – those sorts of things.
- Having a clear call to action back to your website.
Joseph R. Sanok, MA, LLP, LPC, NCC
Joe Sanok is an ambitious results expert. He is a private practice business consultant and counselor that helps small businesses and counselors in private practice to increase revenue and have more fun! He helps owners with website design, vision, growth, and using their time to create income through being a private practice consultant. Joe was frustrated with his lack of business and marketing skills when he left graduate school. He loved helping people through counseling, but felt that often people couldn’t find him. Over the past few years he has grown his skills, income, and ability to lead others, while still maintaining an active private practice in Traverse City, MI. To link to Joe’s Google+ .
