Start a Private Practice Month: Brandon Shurn on Starting a Solo Practice Side Gig | POP 849

A photo of Brandon Shurn is captured. He is the owner and operator of EmPower Me Holistic Counseling. Brandon is featured on the Practice of the Practice, a therapist podcast.

Are you looking to move to the next level of your private practice? Have you been yearning for some support and connection from like-minded clinicians in your area of mental health? How do you add clinicians to your private practice? 

In this podcast episode, Joe Sanok speaks about starting a solo practice side gig with Brandon Shurn.

Podcast Sponsor: Level Up

An image of the podcast sponsor, Level Up Week is captured. Level Up Week sponsors the Practice of the Practice, a therapist podcast.

March 20th – 23rd is Level Up Week, and we are offering over 20 webinars focused on helping you Level Up totally for FREE.

We have guests like Valerie Harris, talking about how to grow your practice with insurance. We have speakers from the Speaker Lab. We’re going to talk with you about the new public speaking gigs, as well as Experts on how to get a TEDx talk as well as every single phase of practice.

We’re talking about five simple marketing techniques you’d have to master and how to add virtual assistants to your practice. We have Profit First professionals coming in to teach you how to grow your money.

Whether you’re starting a practice, growing a group practice, or expanding to do multiple streams of income, Level Up week is for you. Mark your calendars, March 20th-23rd

See all of the webinars that you can register for over at

Meet Brandon Shurn

A photo of Brandon Shurn is captured. He is the owner and operator of EmPower Me Holistic Counseling. Brandon is featured on the Practice of the Practice, a therapist podcast.

Brandon Shurn is the owner and operator of EmPower Me Holistic Counseling. He has a passion for helping people reach their goals by tapping into their internal power. He believes that everyone has the ability to overcome the challenges they encounter in life, it is just a matter of being EmPowered to do so. The path to this sense of empowerment will be different for each person and so each session is custom-fitted to the client.

Visit EmPower Me Holistic Counseling and connect on Instagram.

In This Podcast

  • Making the space to start a solo practice
  • Running a side gig practice
  • Brandon’s tips
  • Brandon’s advice to private practitioners

Making the space to start a solo practice

Starting a new business at any stage or level is going to be tough at times.

Brandon knew that there would be a time of hard work and some long hours to get everything going, but he managed to balance it all by having boundaries around his time and energy that he stuck to.

I had to be strategic in how I planned it, and I fumbled a lot on the way … to where I’m at now but that’s what I did. I said, “You know what, I need to structure this so that I’m giving my best in all of these areas”.

Brandon Shurn

Brandon had conversations with his wife around time boundaries, made sure he got enough sleep whenever possible, and stuck to his word when it came to working time versus family time.

Running a side gig practice

It’s investing the [number] of hours that you want to work, [then] work those hours on the business.

Brandon Shurn

The hours that Brandon sets aside for his practice he makes sure to work.

During designated client hours, if there isn’t a client in that slot, he will work on admin or create content because it’s within his designated work time.

Brandon’s tips

  • Brandon found the Practice of the Practice 28-step checklist and incorporated it into his business-building-plan
  • He listened to content, and podcasts, and sought after some expertise from the people who had done this type of work before him
  • After some time, he joined Next Level Practice and found a community that he wanted to be part of on his solo practice journey.
[Joining the Mastermind] helped push me out of my comfort zone. I’m part of a small group and it’s beautiful for me because we are all in different areas of the US … we are constantly pulling each other and pushing each other.

Brandon Shurn
  • Creating great video content directed to his ideal audience
  • Consider creating your own community for networking

Brandon’s advice to private practitioners

There is a need that you can fill. Drill down into your niche because it will give you the confidence to create content and speak to the people that can benefit from your work. It’s worth every penny to invest in yourself and join a group of people that are on the same journey as you.

Books mentioned in this episode:

Sponsors mentioned in this episode:

Useful links mentioned in this episode:

Check out these additional resources:

Meet Joe Sanok

A photo of Joe Sanok is displayed. Joe, private practice consultant, offers helpful advice for group practice owners to grow their private practice. His therapist podcast, Practice of the Practice, offers this advice.

Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners that are growing their income, influence, and impact on the world. Click here to explore consulting with Joe.

Thanks For Listening!

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