Ask Joe: Should I do Paid Advertising? | POP 800
When should you consider using paid advertising? How do you calculate the returns on your marketing investment? Have you tried AB testing? In this…
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Andy Seeley on changes in Google, Apple, and Facebook | PoP 550
What does it cost you to get a customer? Why is knowing your cost per acquisition and lifetime value is important to scaling your…
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Growing a Platform with Platform University’s John Meese | PoP 480
Are you intimidated by the online marketing world? What steps should you take to grow your platform? How are things likely to change in…
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How to Build a Sales Pipeline with Ahmad Munawar | PoP 468
Are you using the right platform for your marketing? How can you optimize your pipeline? Which online marketing tactics do you need to use…
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Duff Gardner on Startup Thinking | PoP 456
Why is it important to make sure that your business is investable? What is is the idea of resistance and how has the education…
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Q&A: Online Marketing, Business Mistakes, HIPAA Compliance, & Marketing to Expats
Is it enough to invest in social web and directory presence but not in Facebook and other pay-per-click ads, etc? Start with what you…
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5 Ways to Market Your Online Counseling Practice
Once you establish your online counseling practice, your next step is to attract new clients through marketing. Fortunately, marketing your online practice is very…
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5 Reasons Why You Should Use Google Ads For Your Business
Google launched their online advertising platform nearly 18 years ago and up until recently, it was called Google Adwords. It has now been changed…
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Should You Have Professional Testimonials on Your Website?
Q&A was part of Next Level Practice, the most supportive community for therapists starting a private practice. In this video, Joe answers the question based…
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How Facebook Pixels Work
Q&A was part of Next Level Practice, the most supportive community for therapists starting a private practice. In this video, Joe answers the question based…
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Build It And They Will Come
Finding the Way Forward As I look back at those early months of my practice, for this blog series, I find myself asking how…
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How to Optimize Your Psychology Today Profile
Q&A was part of Next Level Practice, the most supportive community for therapists starting a private practice. In this video, Joe answers the question…
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How to Set Up a Facebook Business Page in Under 5 Minutes
Today I’m going to be showing you how to create a facebook business page. Categorizing Your Business The first thing you need to do…
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PoP 156 | Marketing and Advertising Day 5: How to Make a Marketing Plan
Business avatar. Identify where they spend time and with whom. Create a content calendar. Set up automation with social and email. Create a 5-day…
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PoP 155 | Marketing and Advertising Day 4: How to Do In-Person Networking
Andy the attorney. Do something that moves the needle forward, what’s authentic to you. Flow of email-coffee-office visit- referrals. Speaking at doctor’s or church…
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PoP 153 | Marketing and Advertising Day 2: How to Do an A/B Test
What is an A/B Test? How I have used them? Why they are important in paid ads, but also your time. How to use…
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