Ask Joe: Paid advertising, should I use it? How to calculate ROI? Do Facebook ads work? POP 638
Does paid advertising work and should you use it? What are some important numbers to know when considering any sort of advertising? How can…
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Andy Seeley on changes in Google, Apple, and Facebook | PoP 550
What does it cost you to get a customer? Why is knowing your cost per acquisition and lifetime value is important to scaling your…
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