Teletherapy Toolkit, Getting Media Attention, and Having a Massive Group Practice with Dr. Roseann Capanna-Hodge | PoP 519

Image of Dr. Dr. Roseann Capanna-Hodge speaking with Joe Sanok on this therapist podcast about teletherapy, getting media attention and running a group private practice.

Are you still working to transition your practice into teletherapy? What can you do to boost your media coverage in a way that is viable and effective? How can you structure your time to become a more efficient and productive creator?

In this therapist podcast episode, Joe Sanok speaks with Dr. Roseann Capanna-Hodge about teletherapy, getting media attention, and having a massive group practice.

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Meet Dr. Roseann Capanna-Hodge

Image of Dr. Roseann Capanna-Hodge speaks on the Practice of the Practice therapist podcast about teletherapy in private practice and have a big group private practice.

Dr. Roseann is a trailblazing Psychologist for almost 30 years, Pediatric Mental Health Expert and the founder and director of The Global Institute of Children’s Mental Health and Dr. Roseann and Associates. Her Connecticut-based center, established in 2001, has helped thousands of children and adults reverse the most challenging conditions such as ADHD, Autism, anxiety, depression, concussion, learning disability, Lyme Disease, and PANS/PANDAS. Dr. Roseann treats these conditions using proven holistic therapies such as neurofeedback, biofeedback, psychotherapy, and nutrition using her trademarked two-week intensive 360 RebootTM Program.

Her mission is to teach parents how to reduce and reverse their child’s symptoms using proven natural therapies and her book, “It’s Gonna be OK!TM, and course, The Get Unstuck ProgramTM: The Step by Step Way to Change Your Child’s Mental Health, give parents the tools for lasting change. Author of Teletherapy ToolkitTM: Therapist Handbook for Treating Children and Teens and course, the first of its kind, is a professional’s guide to virtual therapeutic activities and how to keep kids engaged in teletherapy. She is also co-author of the best selling book “Brain Under Attack: A Resource For Parents and Caregivers of Children With PANS, PANDAS, and Autoimmune Encephalopathy”. Named a “Thought Leader in Children’s Mental Health” by FORBES, she has been featured on dozens of media outlets such as The Mel Robbins Show, Fox News, CBS, NBC, PIX11 NYC, Cheddar TV, USA Today, Yahoo News, WebMD, Business Insider, PARENTS, The Week, and The New York Times

Visit her website, connect on Facebook, Instagram, and YouTube. Also, listen to her podcast here.

In This Podcast

Summary

  • Tips for creating more media for your practice
  • How Dr. Roseann structures her time
  • Advice to private practice owners

Tips for creating more media for your practice

You do not necessarily need a publicist to help you with your media, although it does help.

  • Garner clarity on what it is that you do, and when you are speaking about your practice, either in writing or on media such as television or the radio, speak clearly and avoid rambling.
  • Dabble in both print and digital media.
  • Sign up for HARO (Help A Reporter Out), to provide information about your practice. In your opening email, make sure your header and first sentence are clear and to the point about what you are pitching.
  • Be flexible and put yourself out there when working with reporters in order to cement a relationship with them, even if you are busy.
  • Maintain a business mindset and keep your ROI’s in mind, return on investment, and measure your choices against these goals.

Whatever your business goal is, tie it to your passion and produce and create content; maybe it’s a podcast, maybe it’s vlogging, but there are lots of avenues for people to grow their business. (Dr. Roseann Capana-Hodge)

How Dr. Roseann structures her time

Every single day, seven days a week, I power my nervous system down in multiple ways. Right now, I’m really into pulse electromagnetic frequency training … it regulates your nervous system and gets you into a parasympathetic chillout state. (Dr. Roseann Capana-Hodge)

You need to power down your nervous system and give it time to rest in order for it to work properly and for you to be on the top of your game. Dr. Roseann also optimizes her eating lifestyle in order to power her brain with nutritious food.

  1. Make use of structure and planning in order to set the framework of her projects.
  2. Always try to envision the end result first. Visualize the end result and then works backward to create it.
  3. Work in batches and communicate to loved ones around her what her goals were so that everyone was on the same page as to what she is going to be doing when she sits down to work.

Advice to private practice owners

Teletherapy is here to stay, and even though the transition might have been challenging it is going to be okay, because you were an awesome in-person therapist and there is no reason why you cannot translate that into being a brilliant teletherapist.

Click here to download the free teletherapy toolkit.

Books by Dr. Roseann Capana-Hodge

Useful Links:

Meet Joe Sanok

private practice consultant

Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners that are growing their income, influence, and impact on the world. Click here to explore consulting with Joe.

Thanks For Listening!

Feel free to leave a comment below or share this podcast on social media by clicking on one of the social media links below! Alternatively, leave a review on iTunes and subscribe!

Podcast Transcription

[JOE]:
I don’t know about you but when it comes to business stuff, I knew nothing when I started my private practice, I mean, I had read a book or two. But when it came to the business of running a private practice, I had no idea what I was doing. That’s why I started Killin’It Camp. This year, we had over 30 speakers at Killin’It Camp, we have over 20 hours of recordings to help you get to that next level. It’s broken up into three different sections. They’re all about equal in length. The first one is pillars of practice. These are 25 minute quick sessions focused on things that are most essential for you to be able to level up your practice. Second, we have scaling your practice, these are 55 minute sessions, all about scaling your practice, adding clinicians, getting to that next level. And third, we have multiple streams of income. These are ways to go beyond just your clinical work. We’re talking ecourses, podcasts, all sorts of things that help you go so much farther beyond just your clinical work. If you want access to over 20 hours of focused training, go over to www.killinitcamp.com. Again, that’s killinitcamp.com. Over there, you’re going to get access for only $197 to over 20 hours of training. And you’ll get future discounts on Killin’It Camp tickets. So sign up today before this deal ends.

This is the Practice of the Practice podcast with Joe Sanok, session number 519.

Welcome, welcome, welcome. If you are new to Practice of the Practice, I am so excited that you are here. We have over 20,000 people on our email list that are getting regular information all about private practice, we have around 100,000 listens every single month. So thank you so much for being a part of this community, especially you Next Level Practice people that are taking it up a notch, our Group Practice Bosses that are out there, the people doing one on one consulting and the people that are doing the Done For You podcasting, our team just continues to grow. I mean, we are helping people from that moment that they think you know what maybe I want to start a private practice all the way through, you know what, I’m kind of sick of doing private practice, and I want to do a podcast and ecourses, everything in between. It’s so exciting to be able to kind of look at that spectrum and say how do we just help people. And so as we kind of close out this year, I’m so excited that we’re gonna be talking about teletherapy with Roseann, but also just to reflect a little bit, I mean, 2020 has been a year for the books. I mean, those Australian forest fires, we thought that was gonna be the big thing in 2020. But little did we know, but we have survived it. And for those of you who have people that did not survive 2020, I just want to take a breath, a moment of silence for you to just reflect on that person that’s no longer with you, whether that was through COVID or some other way. You know, we lost Christina’s Grandma at the end of 2019, right before the new year. And you know, it’s just, it’s sad to not have that person through the holidays and everything and but you know, it’s just been one of those rough years. So let’s just take a collective breath together. And remember that we’re connected and supported and that we also miss those people that are no longer with us.

I think it’s important for us to remember just why we do this work. And so teletherapy has taken off this year. Roseann is going to be sharing with us a little bit more about her teletherapy toolkit, and how to get media attention, grow a massive group practice, a number of things. No matter what your goals are for 2021, we would love to help you. I don’t know what that looks like for you. If you’re not sure you can always go to practiceofthepractice.com, in the bottom right you’ll see a chat with us. Just swallowed some spit there while I took that breath. Woo, that’s not like a COVID cough. It’s just spit, gross. Throughout the week is that little chat box in the bottom right, it says chat with us. So if you’re ever stuck if you don’t know what podcast you should listen to, if you don’t know if there’s a blog post that helps you speed things up. If you’re like, hey, I want to do this. I’m not sure if you have any sort of service or product that can help me do that. Feel free to just head on over to that website and click on it. Jess loves chatting with people and helping them get connected to things that will speed up their progress. So today we have Roseann, and Roseann, I’m so excited because she gives us so many tools around teletherapy but also getting media attention and having a massive group practice. So without any further ado, here she is.

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[JOE]:
Today on the Practice of the Practice podcast we have Dr. Roseann Capanna-Hodge. Dr. Roseann is a trailblazing psychologist for almost 30 years, a pediatric mental health expert and the founder and director of the Global Institute of Children’s Mental Health, and Dr. Roseann and Associates. She has been named a thought leader in children’s mental health by Forbes has been featured on dozens of media outlets, including the Mel Robbins show, Fox News, CBS, NBC, Cheddar TV, USA Today, Yahoo News, Web MD, Business Insider, Parents, The Week and The New York Times. Dr. Roseann, welcome to the Practice of the Practice podcast. [DR. ROSEANN]:
Well, thank you for having me. I always love to connect with other professionals and being a longtime practice owner, this is really exciting to be able to talk directly to other practice owners. [JOE]:
Yeah, yeah. I love having people that own practices on the show that are also doing things outside of just their practice. So why don’t we start with tell us about your practice, how many clinicians you have and you know, how that kind of got developed, just you know, over the last few years, how has it been growing, and then we’ll kind of shift gears into what you’ve done since COVID. [DR. ROSEANN]:
Yeah, so I actually have a staff of eighteen. So you know, we have an integrative mental health practice in Ridgefield, Connecticut and it’s a combination of on staff psychotherapists, with technicians that we do biofeedback, neurofeedback, and PEMF. And I have been practicing, you know, evidence based holistic therapies for almost 30 years, I’ve actually never not incorporated holistic therapy, starting with diet and nutrition in the early 90s. And being a daughter of Italian immigrants, food was medicine. And that was just always part of my upbringing.

So I didn’t start out wanting a private practice, Joe. I was working in a school as a school psychologist and was enjoying my 180 days of work. And what happened is people just started asking me to do neuropsych testing for them. And then that evolved to well, holy moly, I need a space outside of my house, because people were at my house all day, Saturday and Sunday, and my family was, you know, paralyzed and couldn’t leave their rooms. So then I, you know, rented space and then the next thing I knew, I had an employee, and it sort of just kind of grew. And then once I really added neurofeedback, it just blew up within a few months. And I just started adding more and more and, and, you know, I should say, we’ll talk about this, you know, I am the daughter of business owners, and really had a lot of experience with my family, who was very, very open about every aspect of owning a business from HR to finance was really part of my dinner conversation. So I have very much a business mindset, as well as a healer mindset, which doesn’t always go together, but it can.

So over this time, my practice grew. And then at a certain point, probably around 2017, I said, you know what, you really got to stop playing small. And people had always flown in to me, like, very famous people. And they would come and find me, because what I do is so unique and very proprietary, we have a trademarked program called 360 Reboot, where we do a really two week intensive to help people reduce and reverse their mental health issues. With combined psychotherapy and nutrition and a physician and brain based exercises, it’s really very, very all encompassing, using all the research to really help people shift. It doesn’t fix you in two weeks, but it gets you started to move you on that path.

And then I started to add more things, I started to do podcasts and you know, I do all this media, and, you know, I had started to write books, and here we are today. So, and then COVID happened, right, Joe? And as COVID happened, just like every other therapist in the world, we had to really shift to teletherapy and doing things virtually, we always were doing things virtually to some extent, but it really did a hard shift. So we already had the, you know, HIPAA compliant version of Zoom, you know, so our therapists didn’t have to have a hard shift. But I think like most of the people in the world, we thought this would just be a temporary thing. So you know our practice, it’s very easy to do psychotherapy online and connect with people virtually, if you’ve been doing it, and you feel confident about it, but I think people felt like the well sort of dried up in terms of activities. And that’s why I wrote my book, The Teletherapy Toolkit, which is activities for therapists to use online, with their, you know, with kids and teens and families.

Um, but you know, we’re at this place now, where we’re doing different things. So you know, I have a YouTube channel, and I have my own podcast. Now we have actually a YouTube show coming out, Dr. Ro in the Know, and, you know, just doing a lot of things. I’m in the world of, you know, summits, and I do a lot of speaking at large events. And so that’s how COVID has shifted me, it shifted me not just in the virtual world of teletherapy, but also in the world of events.

[JOE]:
It sounds like really, when in 2017, you started to kind of play bigger, that really kind of amplified things for you. How did you, what were some of the first steps that you took to get more media? Because I think people often see this list of, you know, places that you’ve been featured, and they’re like, how the heck does somebody even get asked by those places? What are a couple tips that you could give our listeners around how to get bigger media? [DR. ROSEANN]:
Yeah, well, let’s be honest, I have a publicist. So my publicist does help me but do you absolutely have to have a publicist to get media? You don’t. But, you know, let’s talk about why I get featured. I mean, now I’m at the point where they call me, right? So and, and why is that? One, I really know what I’m doing, and I know how to speak clearly in sound bites, and I don’t ramble. I mean, even though I can talk for six hours straight. I could be a QVC host. Um, that’s probably the only other career and I never wanted to be anything but somebody in mental health, I should say. But you, you know, you have to be clear in both your writing and on TV. And I do both. I do a lot of print, as well as TV. And I don’t know how many times in the past year and a half, I think I’m at like 160 media things, which is crazy. And I mean, crazy good. Right? Psychologists shouldn’t say crazy, but it’s crazy good. And it’s just a reflection that you know, children’s mental health is really where I focus. And, you know, how grateful am I that Forbes called me the thought leader in children’s mental health because it’s really a crisis. So I’m out there really talking about it.

So what are tips people can do? So first of all, people can sign up for HARO, which is help a reporter out. And when they sign up for that, they basically, reporters put down what they’re looking for, like, hey, I’m looking for a mental health provider to talk about relationships. And you then pitch them as to why you should be in this article. And you get a lot of articles that way. So [unclear].

[JOE]:
Yeah, we have, we’ve been recommending that for years. And I totally agree. In those responses, I know everyone kind of has their own way of doing it, when you pitch, what’s that email look like when you’re responding in Haro? [DR. ROSEANN]:
I mean, listen, you want to have your header and your first sentence is all they’re gonna look at. So make it real tight, make it real clear what you’re pitching and don’t ramble. Because they don’t have time to do that. And then, you know, I think, you know, why do people always call me besides being…? Listen, we’re all good at what we do, right? Sometimes we’re not good at communicating what we do. So I’m super clear when I communicate on TV or in print. So that’s really important, because they’re not going to come back to you if you’re not clear. But also you have to be really flexible. It’s shocking to me how sometimes people are like, well I can’t do that. You’ll have to get me next week, or I don’t have time. Um, and so you know, reporters, they contact me because I’m always like, sure, of course, yeah, I’ll do it. And, you know, I couldn’t be busier. [JOE]:
Yeah, I often will give them my cell phone number if they want extra. And then once I connect with them, you know, I’ll say to them, hey, if you’re ever stuck, and you need to have a mental health or business quote, just text me and I’ll jump on a quick phone call with you and give you whatever you need. And there’s so many times that people were just in a pinch and last minute they had an article that was due and they needed an extra quote, to fill it out. And they texted me and said, hey, can we talk for five minutes to just get another quote? It’s amazing once you get those relationships going. [DR. ROSEANN]:
And what a fantastic piece of advice, right, to just, you know, put yourself out there and always be accessible and, you know, really be polite. I mean, in the time of COVID people have forgotten their manners. But yeah, that’s a great way to get people. I mean, listen, if you’re, you know, you can try to get on your local news station and really try to connect with somebody and, you know, don’t when you are writing pitches, you know, don’t have it be too long. And if you’re really serious, and you want to get a lot of media, you make an investment in a PR firm. They’re not cheap. [JOE]:
What’s the average price for a publicist, would you say, for someone that wants to get going? [DR. ROSEANN]:
I mean, I, first of all, I want to say that it takes, if you’re using a publicist, and you really want them to build you and establish you, you got to make a six month or longer commitment. So you need to think about that. I think the prices are all over the place. You know, I’m in a suburb of New York City. So New York City is the PR capital of the world. So I’m going to say that our prices are higher. But I would say that you’re not going to spend less than $5,000 a month. So that’s going to price a lot of people out. And you know, I just want everybody to know, to have a business mindset, okay? ROI. You might be like, what’s ROI? So don’t do anything unless it’s filling your emotional cup, and you’re feeling good about something, right, that’s one reason to do something, and I don’t do anything, unless it fills my cup, nothing, ever. And two, what’s your return on investment, that’s what ROI is.

So you know, for me, when I did PR, I had a plan. Like, I didn’t just say I’m getting on TV, like I had a plan of what I was going to do. I mean, my goal is to change the way we view and treat children’s mental health. And I am doing that. And you know, with 100 media appearances, I’ve reached over 1 billion people. So I’m all about teaching people that there are evidence based holistic ways to reduce and reverse mental health, there are. And it’s called psychotherapy. It’s called neurofeedback. It’s called diet and nutrition and using genetics. It is not involving medication. And so we really need to get a message out to people that there are ways that people can get better instead of soapboxing it. So I had this real clear vision of what I wanted to do. And there was also a business plan.

So I’m working on supporting parents, I have a great program called the Get Unstuck program. And then with therapists, I have the teletherapy toolkit, but I also have APA sponsored courses, because I am an APA sponsored provider and I went through that unbelievably arduous process of getting certified to offer CEs, which truthfully took more work than doing my dissertation. So, yeah. Oh, and it’s like rejection, rejection, rejection, 249 pages it took me to get that, in a year. So it’s hard. But what I wanted to do is I really want to train providers, I think as somebody who’s been a practice owner for all these years, and we’re tough, like in order to get a job here as a therapist, you have to interview five to seven times. We really put you through the wringer. Why? Because we need somebody who’s supervisable. And every practice owner goes, yeah.

And we do very deep work with our therapists. I mean, every single therapist gets trained in exposure and response prevention for OCD. We all get at least level two certification in EFT tapping on you know, we train them in a lot of, we do Somatic Experiencing as well, everybody gets SE training. So we really are committed to investing in our therapists. But we also need to know that they’re willing to do work beyond talk therapy, not that talk therapy isn’t important. But our practice is different. We are really taking a bottoms up approach. So we’re working through the body first before we do CBT and DBT. So I don’t believe that you can access, this research tells us you can’t access your frontal lobes when you’re in a hyper stress activation state. Um, so we’re, we’re pairing those therapies with psychotherapy, and we’re really getting dramatic change in our clients. So that means we had to make a huge investment in our therapists and really do a lot of deep supervision with them, which is important, but it has to be working for both people and we really push our therapists to develop expertise in an area that they choose and it’s a wonderful thing to blossom a therapist, you know, and really give them those tools.

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[JOE]:
I’m so excited about one of our Podcast Launch Schoolers podcasts that just started. The Communicate and Connect podcast for military relationships is dedicated to helping military couples know exactly how to communicate and reconnect with one another. In it, Elizabeth dives into how to survive deployment and readjust to the major life changes that come along with military family life. In the podcast, Elizabeth loves finding really interesting love stories of people beating the odds to have happy and healthy relationships. So listen to the Communicate and Connect podcast for military relationships on your favorite podcast player.

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[JOE]:
Now, tell us about The Teletherapy Toolkit. So you just have written this book, it’s a book that is really helping clinicians that are doing teletherapy, which is everybody right now. So tell us about the book. Tell us about some of the tools and what you’ve discovered, even as you’ve talked about the book, or people have read the book. [DR. ROSEANN]:
Yeah. So my book launched October 27th. And what it is, it literally is the handbook of teletherapy for therapists that work with children, adolescents and families. And it’s a soup to nuts book, it walks you through every essential component of teletherapy, from, you know, how do you set up your session to what technology you need to legal and ethical considerations. You know, what is the science behind it? What does the research tell us? And then I have information sheets for parents on the most common issues. And then it’s broken down by sections, and the most common issues facing children today, attention issues, OCD, stress, and there’s just filled with dozens and dozens and dozens of activities. This is a 420 page book. This is not a light book. And so it’s designed to open up and say, oh, my gosh, I got a kid coming in, I need a rapport builder, let me go to that section. And for those people that buy the book, they can get free downloads of the activities that we have. So they can share on their screen, they can send them to parents in advance, whatever it is that they need to do to get that information across.

I mean, I wrote this book, because my therapists, I was worried about the quality of therapy they were providing. So everyone sort of got thrown into this world, like we were catapulted into teletherapy whether we liked it or not. And all these therapists that I was talking to, were all saying the same thing, like, oh, my gosh, I hate this. I feel like I just got out of graduate school, I don’t know what I’m doing. And I would say the same things, you know what you’re doing, you just have to transfer what you know into this world, and you have to be kind of creative about it. So this is just a cookbook, easy recipe, version of teletherapy, that they can go to open up a page and it’s based all on sound theory, it’s great activities, it’s designed to be engaging. Because that’s important, right? It’s like we’re gonna have to work differently in teletherapy, than we do in person. And I believe that every therapist has an ability to be a rock star.

[JOE]:
Well, I love that point, that you already have those skills within you. I know when I work with podcasters, too, that are therapists that want to launch a podcast, oftentimes at the beginning, they’re thinking, what do I have to say, how am I unique, and then there’s always a light bulb that goes off for them where they realize this is a lot of fun. I feel like I’m doing the same thing I do all the time except it’s a different way of doing it. I’m interviewing people and digging in and getting them to cry on the podcast. I mean, all these things that are these kind of deeper ways of thinking and interviewing that is a unique skill set for therapists. And so when they get into the podcasting world, it’s sort of the same sort of thing where it’s like, you have these skills, it’s just a matter of feeling comfortable in the new environment. [DR. ROSEANN]:
Absolutely. It’s just a mindset shift, you know, and I think here’s the deal. I mean, teletherapy is here to stay. And I’m not sure people are going to shift back fully to in person. I mean, our center is open and the majority of psychotherapy clients don’t want to come in, they want to continue teletherapy, they actually enjoy it. There’s a convenience component. Maybe they feel that there’s more privacy. There’s a lot of benefits. [JOE]:
Oh, yeah. [DR. ROSEANN]:
Yeah, you know, like and therapists, I see all these therapists closing up their center. I mean, I was telling you, Joe, you know, we have a giant group room in our office and it could fit 30 people and my intent was to run some in person CEB based trainings for therapists. But what did we do? We actually set up a full studio in there. So we’re pivoting too, right, we’re shifting. [JOE]:
Yeah. And I think that’s so important when whether it’s a pandemic, or just shifts in an economy, to think creatively outside of the box, because so often we think, here’s the path that we need to go on. And then, you know, we’re gonna do it this specific way. But the reality is those that shift and pivot and try new things and throw some spaghetti at the wall, those are the ones that end up finding a few things that society really resonates with. And it helps them level up beyond just a group practice. [DR. ROSEANN]:
Absolutely. And you know, I’m such a fast action taker. And, you know, I was saying that I had, I wrote four books during COVID. And people are like, oh, my God, how did you write four books during COVID? I mean, honestly, I didn’t even realize it was that big of a deal until I’m in a wellness mastermind group of entrepreneurs, and with some really amazing and pretty famous people in the wellness world. And they were like, Roseann, how did you do that? And they had me do a training for them. And it’s the same thing. It’s like, if you’re listening, you know, pick something that you do that you feel really passionate about. And make an ebook, make a book for Amazon. Make some PDFs, you know, write a blog on it, just get started on someplace and find your voice.

I think so many times professionals are uncomfortable speaking. I mean, I’m never uncomfortable speaking, thank goodness. And that’s also why I’ve been really successful with the media. You know, I may have a PhD, and guess what, I graduated early with my PhD. But my EDD, but, you know, I speak in a way that people can hear me, right. So I’ve had the blessing of working with kids. So I can’t use fancy words. And I have to really speak so that even a three year old could understand me and change what I’m doing. So just be clear on what you’re saying and what you’re doing. And I think a lot of times people don’t want to write that book because they think it has to be just this unbelievably high level, they think it has to be a New York Times bestseller. It doesn’t. And that you know, if that’s really important to you, then you’re going to have to go that avenue and get a book publisher and all that. But you know what, today? I mean, these books, I had publishers wanting to take my books. I didn’t want to. I didn’t want to do that. Because one, it was gonna make it be an 18 to 30 month process. And that’s way too slow for me.

[JOE]:
Oh, man, I can speak to that, for sure. Just turned in the manuscript in October. And it doesn’t come out until next October, October 2021. [DR. ROSEANN]:
Yeah, exactly. Yeah. And Joe, my other three books come out in the winter and throughout the next, ’21. So I’ll have three, I’ll have had four books by the time you had your one, you know what I mean? So, and maybe that’s not better. I don’t know what the answer is, you have to do what’s there for you. But like, I know a lot of times, especially because we all have advanced degrees, that we feel like it has to be done by a publisher, I’m going to tell you no, I’m going to tell you big no, and it is changing so fast in the last five years. So maybe that’s a motivator for people like you know, find whatever you’re doing, whatever your area of excellence is, and you want to tie it to your business. You don’t want to write a book about, a nonfiction book, you know, about I don’t know, something totally unrelated. You want to tie it to your business, because obviously, these are practice owners. And if you have a practice and you want to highlight your practice, like what’s your niche, and tie it to your niche, so people find you, right? Why do people…? People flew in to me when I had a website that looked like a high schooler made it, because I was so niched down that you could find me. People could find me by word of mouth in the United States, which is truly mind boggling to me. So I think that’s really important that you, you know, whatever your business goal is, tie it to your passion and produce and create content. Maybe it’s a podcast, maybe it’s blogging, you know, but there’s lots of avenues for people to grow their business. [JOE]:
Now, one of the last questions I have is I’ve really been studying time and productivity and creativity. How do you structure your time? Because it sounds like you get a lot done. And it seems like a lot of the research is showing that we also have to slow down in order to have that spark of creativity. So how do you structure your time? How do you get all this done while also not getting overstressed or just kind of leaving your family in the dust? How do you do that? [DR. ROSEANN]:
Yeah, what a great question. So I am a really highly productive person. Like, I often say that what I do in a day, truly most people probably take three weeks to do. So let’s back it up. Let’s figure this out. So number one, I take care of my nervous system. So every single day, seven days a week, I power my nervous system down in multiple ways. So right now I’m really into PEMF, which is pulse electromagnetic frequency training. You can pop onto my website and figure out what it is, but it regulates your nervous system, gets you into a parasympathetic chill-out state. But I do biofeedback, I take baths, I do yoga, so you’ve gotta get some powering down in order for your nervous system to work properly. So that’s super important. And I also am a paleo eater. So I’m eating the high nutrient dense food to power up my brain. And those two things make a very dramatic difference, right. And I’ve also done hundreds of sessions on neurofeedback. So let’s be honest, I can optimize really quick.

But so, one, lots of structure. So when I wrote my books, I didn’t just start out writing, I literally spent more time with the outline and I use a Google Sheet. And I hyperlink different sections to it, or different other pieces of content or whatnot. So lots of structure and planning. I also always see the end result first. So I work on my end result, visualizing it and then work backwards. That’s like a key component in executive functioning. And then three or four, whatever this is, I batch, you batch, you plan to batch. So I didn’t write my book one hour a day, I wrote my books, my other book, which is 200 and something pages, I wrote that in technically nine days of just writing, but six weeks of planning, Friday, Saturday, Sunday, boom. And I planned it with my family, lots of communication, they went on those three weekends, they went away to the beach. So without me and that’s okay, so let the people know, in your life, what you’re doing. But batching, I don’t know about you, Joe. But I feel like batching is huge.

[JOE]:
Oh my gosh, like everything you just said, we spent a year on the outline with a writing coach. And then from there, I had a Trello board where I was dumping things into every single chapter. So then I would write a chapter a week, I spent the whole, every Thursday, writing and so got it done really fast. Just doing a day a week after it was all outlined. Same idea of batching. sprinting, no, you’re speaking my language. [DR. ROSEANN]:
Yeah. And this is how you get productive. And you know, you may be like, well, I’m running a practice. I mean, I did all this stuff, running a practice. And I’m going to tell you, having a practice where you’re touching people, in neurofeedback, post COVID. Oh, it was like starting a whole new practice. So if I can do this, you can do this. That’s what I always say, and just plan it. And it’s all in the preparation of how you do it. And once you see it happening, and then I think people are like, well, I don’t know where to start, you know. So just start, start with what you’re good at, you know, start with your frequently asked questions that all your clients ask and create content around that. Maybe it’s a blog, maybe it’s an ebook, maybe it’s a podcast, who knows. But I think that’s a really helpful thing for people because then they’re like, oh, I get it, it’s tangible. And why would you do these things? To promote your practice, to grow your business. [JOE]:
Well, and I think it’s such a great way to have something beyond a business card, I took a bunch of blog posts, and I was on the radio a bunch when I had my practice. And I brought it all together into a parenting book called Mental Wellness Parenting, and had a bunch of them printed through Amazon, I think with CreateSpace it was like $2 a book or something like that. And so at every intake, I would say, you know, here’s a book, it’s gonna save you a bunch of time. Because if you just read chapter three, you know, right now that’s gonna really help with what we talked about. And they’d be like, oh, thanks. And then they’d look down and say, oh, this is your book. And then all of a sudden, the amount that they were paying that was way above market value was worth so much more because they felt oh, he wrote a book and he’s saving me time. It’s just those things that people are asking over and over. If you bring that together in a book or some form of content, it can only help your business. [DR. ROSEANN]:
I love that, Joe. Fantastic. [JOE]:
Well, Dr. Roseann, the last question I always ask is, if every private practitioner in the world were listening right now, what would you want them to know? [DR. ROSEANN]:
Well, I think what I want them to know is that teletherapy is here to stay and that they may have felt challenged to make that transition, but I’m going to tell you that it’s going to be okay. And that you were an awesome in person therapist, there’s no reason why you can’t translate that into being an amazing teletherapist. And I do have for any of the listeners, I have an awesome bonus, and it’s a whole list of different coping statements that’s been my go to, for like 10 years I’ve been collecting coping statements to give to parents, individuals, this is for adults and kids. And they can go to teletherapytoolkitbonus.com and download that for free. But, you know, teletherapy is here and I think that every therapist has an ability to translate and be awesome. I really do. [JOE]:
Thank you so much, Dr. Roseann. We really appreciate having you on the Practice of the Practice podcast. [DR. ROSEANN]:
Thank you for having me. It’s been a fun conversation.

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[JOE]:
So what action are you going to take this week from that? We have so many great people that have helped the Practice of the Practice community, especially our Killin’It Camp speakers. So we are going to be having a series coming up here all about Killin’It Camp and the Killin’It Camp episodes, it’s going to be some of our favorite people who spoke at Killin’It Camp and you’re gonna want to check that out. Also, if you want to get access to every single speaker, the 25 minute pillars of practice talks, the 55 minute group practice or the 55 minute multiple streams of income, that’s available now for $197. At some point, we’re going to be raising that rate that you’re gonna want to get that soon. Again, that’s over at killinitcamp.com. And thanks so much for letting me into your ears and into your brain. Have an amazing day and I’ll talk to you soon.

Special thanks to the band Silence is Sexy for your intro music; we really like it. This podcast is designed to provide accurate, authoritative information in regard to the subject matter covered. It is given with the understanding that neither the host, the publisher, or the guests are rendering legal, accounting, clinical or other professional information. If you want a professional, you should find one.

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