This month on Practice of the Practice explores what it really takes to build a sustainable practice and a life that works.
The conversations move from the practical to the personal. There is a clear look at income, finances, and how to make smarter decisions in your business, alongside discussions on how practices actually grow through trust and relationships.
At the same time, the focus turns inward. Episodes explore the emotional patterns behind behavior, the reality of imperfect relationships, the fear of stepping into success, and the evolving role of AI in therapy.
Taken together, these conversations offer more than tactics. They sit at the intersection of business clarity, personal growth, and what it means to be a therapist today.
Podcasts
What does it really take to earn a sustainable, full-time income as a solo therapist? Is the freedom of private practice worth the financial and emotional trade-offs? Are therapists investing in the right areas, or overspending in ways that hold them back? In this podcast takeover episode, Melissa Schneider speaks with Andrew Riesen, CEO of Heard.
Learn to Identify the “Hooks” that Trigger Your Addictive Behavior with Dr. Adi Jaffe | POP 1368
What if addiction isn’t about the substance, but the pain beneath it? Which emotional “hooks” might be subtly driving behaviors we don’t fully understand? Why does real change begin only when we take full ownership of our lives?
In this podcast episode, Joe Sanok speaks about learning to identify the “hooks” that trigger your addictive behavior with Dr. Adi Jaffe.
The Joy of Imperfect Love with Dr. Carla Marie Manly | POP 1367
What if the idea of “perfect love” is the very thing keeping us dissatisfied? How might our relationships change if we embraced love as imperfect and evolving? In which ways can we show real love to ourselves and our loved ones? In this podcast episode, Joe Sanok discusses the book The Joy of Imperfect Love with author Dr. Carla Marie Manly.
Referrals: How Real Relationships Build Your Practice with Kelly McCullough | GP 321
If you don’t fully believe your practice will succeed, who else will? When referrals slow down, is it a marketing problem or a relationship problem? What if the most effective growth strategy isn’t online, but face-to-face? In this podcast episode, Brandon Shurn discusses why networking still beats algorithms with Kelly McCullough, LCSW.
Bookkeeping, Taxes, and Becoming an S-Corp with Emily Bowie | GP 323
If you don’t truly know your numbers, how well do you really understand your business? Why do so many practitioners avoid their finances when clarity is what builds security? When is the right time to outsource bookkeeping and consider an S-Corp transition? In this podcast episode, Brandon Shurn speaks about bookkeeping, taxes, and becoming an S-Corp with Emily Bowie.
Will AI actually replace therapists, or expose the difference between transactional care and a real human connection? How can therapy be enhanced by AI? If AI can handle the admin and skill-building, what does that free you up to become as a therapist?
In this podcast episode, Joe Sanok discusses whether AI will replace therapy with the CEO of Wysa, Jo Aggarwal.
What if your fear of success is really a fear of who you’ll have to become? How often do you hold yourself back, not from failure, but from visibility and growth? What might change if success felt safe instead of threatening?
In this podcast episode, Jennifer Froemel discusses outgrowing fear and stepping into success without shrinking.
Before You Go…
- Apply to work with us and get one-on-one consulting!
- Find out more about the Seven Figure Club!
- Starting a practice? Get the 28-step checklist totally FREE!
- Email Joe at [email protected] to suggest guests for the show
- How to Find a Buyer for your Business: 5 Ways to Find a Buyer There’s a lot of options when you’re selling your business. This is the business that you’ve created, no one’s going to love it the same way you do and they’re not going to keep it the same. So emotionally you need to be ready for that, but when the time comes to sell your business make sure you follow these five tips. They’re going to help make it so much easier for you.
- How to Value a Small Business in 5 Steps: #5 Will Surprise You I’m going to be sharing with you exactly how to value your company before you sell it and trust me, number five is gonna surprise you!
- What If I Can’t Sell My Small Business? These are the options you have if for some reason you can’t sell your small business, and we have five of them!
