Here at Practice of the Practice, we know that building something meaningful requires more than just good strategies. It asks for clarity, self-awareness, and the willingness to rethink the beliefs and systems you’ve been operating within.
That’s why this month’s conversations go deeper.
We’re looking at leadership from the inside out, with Dr. Brad Larsen sharing how Nichiren Buddhism and Gestalt shape the way he manages over 130 clinicians. Matt Ragland and Nir Eyal challenge the way we think about productivity and belief itself, asking whether the real bottleneck is mindset, not method.
On the marketing side, Andy Crestodina and Louis Grenier cut through the noise to explore what actually works today, and why standing out may be less risky than blending in. And with Dr. Peter Kevorkian, we’re reminded that connection is still the most powerful driver of growth.
For practice owners, Brandon Shurn and Samantha Schalk tackle the less visible (but critical) side of running a practice: protecting client data and building systems that can stand up under pressure.
And on the personal side, Jennifer Froemel explores how to break inherited cycles, while Emily Pagone and Kat Torninger reframe the inner critic—not as something to silence, but something to understand.
Whether you’re leading a team, refining your message, or doing the quieter work of changing how you think and show up, there’s something here to meet you where you are.
How can the therapy you practice help you become a better boss? When leadership gets heavy, what beliefs or practices keep you grounded enough to keep building? How do you balance compassion for individuals with responsibility to the whole organization?
In this podcast episode, Joe Sanok discusses how Nichiren Buddhism and Gestalt help Dr. Brad Larsen manage 130+ clinicians in his practice.
How You Think About Productivity is Completely Wrong with Matt Ragland | POP 1354
Why is productivity not about better apps or systems, but about how you think about your work? Are you actually making progress, or just staying busy with “productive” distractions? What would change if you simply wrote things down and started taking genuine action?
In this podcast episode, Joe Sanok and Matt Ragland discuss how the way you think about productivity is completely wrong.
The New Rules of Marketing for Therapists with Andy Crestodina | POP 1356
With everything changing in digital marketing, what actually still works? Is your website working to build trust? Are you using AI to improve your content, or just to produce more of it?
In this podcast episode, Joe Sanok discusses digital marketing tips for therapists with Andy Crestodina.
Security Risk Analyses: How to Protect Client Data with Samantha Schalk | GP 318
Are the platforms and tools you rely on actually protecting your clients’ data? If a security audit happened tomorrow, would your systems hold up? What is the first step to securing your practice and the valuable, sensitive data it manages?
In this podcast episode, Brandon Shurn discusses security risk analyses with Samantha Schalk.

Why Connection Beats Marketing Every Time with Dr. Peter Kevorkian | GP 320
How does meaningful human connection boost a practice’s success more than anything else? What if healing isn’t about fixing what’s broken, but removing what’s in the way? As a leader, are you telling people what to do, or showing them who to become?
In this podcast episode, Brandon Shurn discusses leadership, healing, and the power of human connection with Dr. Peter Kevorkian.
Is blending in actually the riskiest move you can make in business? What if the real danger isn’t standing out, but actually being forgettable? How can you tell if you’re marketing your practice, or just advertising it?
In this podcast episode, Joe Sanok discusses how to stand the f*ck out! with Louis Grenier | Explicit
How much of your potential is being shaped by beliefs you’ve never questioned? What if changing your results starts with changing the story you tell yourself? When a thought takes hold, do you ever stop to ask: Is this belief actually helping me?
In this podcast episode, Joe Sanok discusses changing our beliefs with Nir Eyal.

What patterns are you living out that were never truly yours to begin with? Are you choosing your life, or repeating what you were taught to survive? What would change for the better if you decided the cycle stops with you?
In this podcast episode, Jennifer Froemel discusses breaking cycles and how to heal the patterns you inherited.
Finding, Befriending, and the Power of Taking your Inner Critic on Walks with Kat Torninger | Ep 06
How does your inner critic actually show up in your daily life? What if that voice isn’t something you need to silence—but something you need to understand? And how can simple practices like walking, journaling, and limiting digital noise help you reconnect with your inner voice?
In this podcast episode, Emily Pagone discusses finding, befriending, and the power of taking your inner critic on walks with Kat Torninger.
Before You Go…
- Apply to work with us and get one-on-one consulting!
- Find out more about the Seven Figure Club!
- Starting a practice? Get the 28-step checklist totally FREE!
- Email Joe at joe@practiceofthepractice.com to suggest guests for the show
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