Three Key Takeaways from PoP Membership Communities with Chris McMullen | GP 145

A photo of Chris McMullen is captured. Chris is a LPC and the group practice owner of Anew Counseling. He is featured on Grow a Group, a therapist podcast.

What is considered a good return on investment? How can you develop and stay on brand in your new private practice? Which great lessons have you learned that you can build on from today?

In this podcast episode, LaToya Smith speaks about the three key takeaways from Practice of the Practice membership communities with Chris McMullen.

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An image of Therapy Notes is captured as the sponsor on the Practice of the Practice Podcast, a therapist podcast. Therapy Notes is the most trusted EHR for Behavioral Health.

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Meet Chris McMullen

A photo of Chris McMullen is captured. Chris is a LPC and the group practice owner of Anew Counseling. He is featured on Grow a Group, a therapist podcast.

Chris is a licensed professional counselor and the group practice owner of Anew Counseling.

Early in his adolescence, Chris was keenly aware of the suffering around him. He quickly realized that people needed real skills and tools to help them overcome life issues and painful problems, and he could not wait to offer help. Since committing to the call of being a counselor, Chris has looked forward to the day of opening his own practice. He is now living that dream.

Visit Anew Counseling and connect on Facebook and LinkedIn. Email Chris at:

In This Podcast

  • Return on investment
  • Staying on brand
  • The importance of culture

Return on investment

A good return on investment is not only true for money, but also for time and energy.

That’s where I try to generalize it, and that works for me [because] it’s not to just renegade it to money … but how it infiltrates all areas of my practice.

Chris McMullen

Great ROIs help you to see that the value that you put into something is not only relevant in one area, but across multiple.

For Chris and other new group practice owners, signing up for Next Level Practice became a great return on the investment.

Staying on brand

With your niche, you had to [stay on brand] especially if you want to build a brand that focuses on this, you bring in therapists that understand trauma, understand addiction, [and] the importance of recovery.

LaToya Smith

Work with clinicians and consultants that help you to develop and stay on your brand. The authenticity of your practice comes from you working directly with your passions, so find people that encourage you to do so and show you how to do it best.

The importance of culture

Staying on brand is key to creating a great culture, and this culture will be appreciated both by your clinicians and your clients.

One of the things that I took to heart was creating a culture that is connected to the practice’s values, what drives us … because without laying that out, the day defines you, the client defines you versus you defining it.

LaToya Smith

Develop the culture that you want to have present within your practice and hire people that identify and embody the values that support this culture.

Useful links mentioned in this episode:

Check out these additional resources:

Meet LaToya Smith

An image of LaToya Smith is captured. She is a consultant with Practice of the Practice and the owner of LCS Counseling. LaToya is featured on the Practice of the Practice, a therapist podcast.

LaToya is a consultant with Practice of the Practice and the owner of LCS Counseling and Consulting Agency in Fortworth Texas. She firmly believes that people don’t have to remain stuck in their pain or the place they became wounded. In addition to this, LaToya encourages her clients to be active in their treatment and work towards their desired outcome.

She has also launched Strong Witness which is a platform designed to connect, transform, and heal communities through the power of storytelling.

Visit LaToya’s website. Connect with her on FacebookInstagramStrong Witness Instagram, and Twitter.

Apply to work with LaToya.

Email her at

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