What is considered a good return on investment? How can you develop and stay on brand in your new private practice? Which great lessons have you learned that you can build on from today?
In this podcast episode, LaToya Smith speaks about the three key takeaways from Practice of the Practice membership communities with Chris McMullen.
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Meet Chris McMullen
Chris is a licensed professional counselor and the group practice owner of Anew Counseling.
Early in his adolescence, Chris was keenly aware of the suffering around him. He quickly realized that people needed real skills and tools to help them overcome life issues and painful problems, and he could not wait to offer help. Since committing to the call of being a counselor, Chris has looked forward to the day of opening his own practice. He is now living that dream.
In This Podcast
- Return on investment
- Staying on brand
- The importance of culture
Return on investment
A good return on investment is not only true for money, but also for time and energy.
That’s where I try to generalize it, and that works for me [because] it’s not to just renegade it to money … but how it infiltrates all areas of my practice.Chris McMullen
Great ROIs help you to see that the value that you put into something is not only relevant in one area, but across multiple.
For Chris and other new group practice owners, signing up for Next Level Practice became a great return on the investment.
Staying on brand
With your niche, you had to [stay on brand] especially if you want to build a brand that focuses on this, you bring in therapists that understand trauma, understand addiction, [and] the importance of recovery.LaToya Smith
Work with clinicians and consultants that help you to develop and stay on your brand. The authenticity of your practice comes from you working directly with your passions, so find people that encourage you to do so and show you how to do it best.
The importance of culture
Staying on brand is key to creating a great culture, and this culture will be appreciated both by your clinicians and your clients.
One of the things that I took to heart was creating a culture that is connected to the practice’s values, what drives us … because without laying that out, the day defines you, the client defines you versus you defining it.LaToya Smith
Develop the culture that you want to have present within your practice and hire people that identify and embody the values that support this culture.
Useful links mentioned in this episode:
- Visit Anew Counseling and connect on Facebook and LinkedIn. Email Chris at: firstname.lastname@example.org
- Use promo code ‘JOE’ to get three free months to try out TherapyNotes, no strings attached, and remember, telehealth is included with every subscription free.
- Visit practiceofthepractice.com/nextlevelpractice
- Check out gusto.com/joe and receive some free months for your payroll solutions
- Sign up for Group Practice Launch in March 2023
- Visit practiceofthepractice.com/apply to find your best-fit consultant
Check out these additional resources:
- Growing Your Practice with Couples Intensives with Carole Cullen | GP 144
- Practice of the Practice Network
- Group Practice Launch
- Group Practice Boss: www.practiceofthepractice.com/grouppracticeboss $149 a month
- PoP Group Practice Owners Facebook Group
- Free resources to help you start, grow, and scale
- Work with us
- Practice of the Practice Network
Meet LaToya Smith
LaToya is a consultant with Practice of the Practice and the owner of LCS Counseling and Consulting Agency in Fortworth Texas. She firmly believes that people don’t have to remain stuck in their pain or the place they became wounded. In addition to this, LaToya encourages her clients to be active in their treatment and work towards their desired outcome.
She has also launched Strong Witness which is a platform designed to connect, transform, and heal communities through the power of storytelling.
Email her at email@example.com