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Are there uncertainties in your work? Does the worst-case scenario leave you feeling paralyzed from taking action? How can you redirect the unknown into creative solutions?
In this podcast episode, Joe Sanok speaks about turning uncertainty into an advantage with Ursula Eysin.
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Meet Ursula Eysin
Ursula Eysin is a Vienna-based Creative Strategist and Founder of Red Swan that helps individuals, companies, and other organizations to turn uncertainty into a competitive advantage through the future scenario thinking method. Master in Sinology, Political Science, Economy, and Advanced Studies in Public Relations, Ursula uses her knowledge to share information on future scenarios, technology, business, and the human factor and helps her clients become wildly successful by diving deep into their subconscious minds.
Visit Red Swan and connect with Ursula on Facebook, Instagram, Twitter, and LinkedIn.
In This Podcast
- Use scenario-thinking in your practice
- Get help from the future
- Find your values
- Don’t be afraid of the worst-case scenario
- Ursula’s advice to private practitioners
Use scenario-thinking in your practice
You can use scenario thinking as a tool to shift uncertainty into an advantage within your private practice.
Ask yourself questions such as:
- What is one of your big, ultimate goals? At what place do you want to find yourself?
- What are your motivations?
- How do external factors influence these possibilities?
We sought out the things you cannot influence anymore. I think, especially in times like these, you should not exhaust yourself by concentrating on things you cannot change.
Ursula Eysin
- Which aspects can you influence? What can you change?
- What are your core principles and values?
Get help from the future
Scenario thinking works best when you work with the future. Imagine your best-case (while realistic) scenario five to ten years ahead. What does it look like? How did you get here?
When you have these different scenarios, you do something like a method actor. You imagine the future, even 10 to 20 years ahead, it’s not one year ahead … why? Because human creativity works best when you have obstacles in the now and then you give [yourself] the chance to think really far ahead … it’s about creating the future.
Ursula Eysin
Creative future thinking opens the creative box which then opens the realm of opportunities.
Then, think about what you can actually do. What is a concrete step – or steps – that you can take, no matter how small, to start to bring this vision to fruition?
All these other steps are more [of] an awareness exercise … but then you take … inspired and creative action steps because awareness alone is not enough.
Ursula Eysin
Find your values
Your values, your principles, and your core motivations are critical to figuring out who you are, what your passions are, and what you want to do with them in the world.
Commit to spending time alone, with a consultant, or with a mentor to figure out what truly matters to you, and how you want to embody that through centering it in your business.
Ask yourself these three scenario questions:
1 – If you could look into the future of your topic, what would you like to know?
2 – If this topic developed according to your wishes, optimistically but realistically, what would it look like?
3 – If things were to go south, what would you be worried about?
Don’t be afraid of the worst-case scenario
Work with the worst-case scenario, and go through it. Which aspects of it are scary or uncomfortable? Can you think of at least one solution per imagined problem?
When you are addressing the worst-case scenario:
- Go through your principles and values to remind yourself of your driving forces
- Frame your challenge and set out the scope of the problem
- Add in the future; where would your business go to?
- Think of where you can find your greatest leaders to work with
Ursula’s advice to private practitioners
Start turning uncertainty into an advantage right now. We are faced with uncertainty all the time, and it can cause anxiety, but it is the realm of opportunity.
Useful Links mentioned in this episode:
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- Burnout and the Research Behind It with Dr. Sharon Grossman | POP 810
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Meet Joe Sanok
Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners that are growing their income, influence, and impact on the world. Click here to explore consulting with Joe.
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