Website Analytics and Heatmaps with Jess Freeman | POP 830

A photo of Jess Freeman is captured. She is a website designer and SEO consultant. Jess is featured on the Practice of the Practice, a therapist podcast.

What should you be paying attention to on your website? What are some low-hanging fruit tools that you can use to easily gather data about how your clients use the website? Would you like to work with a visual representation of how your clients interact with your media?

In this podcast episode, Joe Sanok speaks about website analytics and heatmaps with Jess Freeman.

Podcast Sponsor: Therapy Notes

An image of Therapy Notes is captured as the sponsor on the Practice of the Practice Podcast, a therapist podcast. Therapy Notes is the most trusted EHR for Behavioral Health.

Is managing your practice stressing you out? Try TherapyNotes! It makes notes, billing, scheduling, and telehealth a whole lot easier.

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If you are coming from another EHR, they make the transition really easy. TherapyNotes will import your clients’ demographic data free of charge during your trial so you can get going right away.

Use promo code ‘JOE’ to get three free months to try out TherapyNotes, no strings attached, and remember, telehealth is included with every subscription free. Make 2022 the best year yet with TherapyNotes.

Meet Jess Freeman

A photo of Jess Freeman is captured. She is a website designer and SEO consultant. Jess is featured on the Practice of the Practice, a therapist podcast.

Jess helps health and wellness professionals, authors, and service-based professionals look good online. With her support, business owners build authority and get more clients through their websites and online presence.

When Jess is not working with clients, you can find her teaching on her YouTube channel and podcast.

Visit Jess’s website and connect on Facebook, Instagram, YouTube, and LinkedIn.

FREEBIE: Access Jess’s free mini-course, The Profitable Course Planner

In This Podcast

  • Check out your website traffic
  • Use Google Analytics
  • Use heatmaps to gather data
  • Jess’ advice to private practitioners

Check out your website traffic

Specifically, what pages people are going to [on your website]. It’s usually very easy to see your overall traffic.

Jess Freeman

For example, if 100 people came to your website, that’s a specific data point.

However, you can look deeper into that and see that 99 people came to your website, but only one of them went to your services page, then something needs to change.

It can be very interesting to pay attention to the specifics of what pages or blog posts or podcast episodes … that people are going to, to [see], “Are they actually clicking through the pages? What are people most interested in?”

Jess Freeman

Looking at this data is also very helpful if you counsel different types of clients.

Use Google Analytics

You can connect Google Analytics to your website, and use it as a tool to retrieve lots of interesting and usable data.

If you go into the actual Google Analytics dashboard after you’ve connected that to your website, Google Analytics will show you how people are actually moving through your [web]site … like a flow chart.

Jess Freeman

It gives you more specifics to work with by showing you how your audience is interacting with and moving through your website.

Use heatmaps to gather data

It takes a little bit of set-up by adding a small amount of code into the backend in the “theme” of your website, but it is another great tool you should consider using.

This will show you where people are clicking and scrolling on your website … it looks like the heatmaps that we see the meteorologists show us.

Jess Freeman

It is a great visual tool that will show you exactly where people start and stop scrolling, which buttons they do and don’t interact with, and where they miss some important information.

With this data, you can change your website to suit the natural progression of your clients as they explore and look for information on your site.

Jess’ advice to private practitioners

Your work matters, and more people need to know that your business exists. Make it easier for them to find you.

Sponsors mentioned in this episode:

  • Use promo code ‘JOE’ to get three free months to try out TherapyNotes, no strings attached, and remember, telehealth is included with every subscription free.
  • Heard always has transparent pricing with no hidden fees. Sign up for a free, 15-min consult call today at joinheard.com/partners/joe

Useful links mentioned in this episode:

Check out these additional resources:

Meet Joe Sanok

A photo of Joe Sanok is displayed. Joe, private practice consultant, offers helpful advice for group practice owners to grow their private practice. His therapist podcast, Practice of the Practice, offers this advice.

Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners that are growing their income, influence, and impact on the world. Click here to explore consulting with Joe.

Thanks For Listening!

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