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What should you be paying attention to on your website? What are some low-hanging fruit tools that you can use to easily gather data about how your clients use the website? Would you like to work with a visual representation of how your clients interact with your media?
In this podcast episode, Joe Sanok speaks about website analytics and heatmaps with Jess Freeman.
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Meet Jess Freeman
Jess helps health and wellness professionals, authors, and service-based professionals look good online. With her support, business owners build authority and get more clients through their websites and online presence.
When Jess is not working with clients, you can find her teaching on her YouTube channel and podcast.
Visit Jess’s website and connect on Facebook, Instagram, YouTube, and LinkedIn.
FREEBIE: Access Jess’s free mini-course, The Profitable Course Planner
In This Podcast
- Check out your website traffic
- Use Google Analytics
- Use heatmaps to gather data
- Jess’ advice to private practitioners
Check out your website traffic
Specifically, what pages people are going to [on your website]. It’s usually very easy to see your overall traffic.
Jess Freeman
For example, if 100 people came to your website, that’s a specific data point.
However, you can look deeper into that and see that 99 people came to your website, but only one of them went to your services page, then something needs to change.
It can be very interesting to pay attention to the specifics of what pages or blog posts or podcast episodes … that people are going to, to [see], “Are they actually clicking through the pages? What are people most interested in?”
Jess Freeman
Looking at this data is also very helpful if you counsel different types of clients.
Use Google Analytics
You can connect Google Analytics to your website, and use it as a tool to retrieve lots of interesting and usable data.
If you go into the actual Google Analytics dashboard after you’ve connected that to your website, Google Analytics will show you how people are actually moving through your [web]site … like a flow chart.
Jess Freeman
It gives you more specifics to work with by showing you how your audience is interacting with and moving through your website.
Use heatmaps to gather data
It takes a little bit of set-up by adding a small amount of code into the backend in the “theme” of your website, but it is another great tool you should consider using.
This will show you where people are clicking and scrolling on your website … it looks like the heatmaps that we see the meteorologists show us.
Jess Freeman
It is a great visual tool that will show you exactly where people start and stop scrolling, which buttons they do and don’t interact with, and where they miss some important information.
With this data, you can change your website to suit the natural progression of your clients as they explore and look for information on your site.
Jess’ advice to private practitioners
Your work matters, and more people need to know that your business exists. Make it easier for them to find you.
Sponsors mentioned in this episode:
- Use promo code ‘JOE’ to get three free months to try out TherapyNotes, no strings attached, and remember, telehealth is included with every subscription free.
- Heard always has transparent pricing with no hidden fees. Sign up for a free, 15-min consult call today at joinheard.com/partners/joe
Useful links mentioned in this episode:
- Visit Jess’s website and connect on Facebook, Instagram, YouTube, and LinkedIn.
- Visit Practiceofthepractice.com/start get your free email course!
- Check out practiceofthepractice.com/apply to connect with your best-fit consultant!
- See pillarsofpractice.com to get loads of free resources and e-courses!
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- The Polyvagal Theory as Embodied Self-care with Rebecca Kase | POP 829
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Meet Joe Sanok
Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners that are growing their income, influence, and impact on the world. Click here to explore consulting with Joe.
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