Podcast: Play in new window | Download | Embed
Subscribe: Spotify | Email | RSS | More
Are you always coming back to the idea of launching your own private practice? Which essential markers do you need to focus on to know when to take that next step? Once you start to get full, how do you keep the clients coming?
In this podcast episode, Joe Sanok answers the question: “When should I start a group practice?”
Podcast Sponsor: A Finer Framework
If you’re growing a group practice, you know how much time and energy it takes to keep your clinicians licensed in multiple states — and keep up with renewals and CE requirements.
That’s where A Finer Framework comes in, your trusted partner for mental health licensure.
A Finer Framework partners with mental health group practice owners to handle multi-state licensing, license renewals, and tracking continuing education — so you and your team can stay focused on serving clients, not buried in paperwork.
Whether you’re onboarding new hires, expanding your telehealth reach, or planning to grow into new states, they make the entire licensing process smooth and stress-free.
Join the hundreds of clinicians that already trust A Finer Framework to save time and headaches. Visit afinerframework.org/joesanok today to learn more.
In This Podcast
- The 3 common categories of people starting practices
- What to do when you’re getting full
- Pinpoint the scalability
The 3 common categories of people starting practices
Joe discusses the 3 common “buckets” of people who are the most common new practice owners, or who would be good practice owners if they decided to start:
1 – Solo practitioners who notice a need or niche in their environment and are building up a waitlist.
2 – Folks who feel a calling to be a practice owner and run a business like an entrepreneur and leader.
They’re more comfortable probably with risk, they’re probably thinking through some of their numbers, but for them, they just know: “I want a group practice.” (Joe Sanok)
3 – People who have some economic security, who can run their practice comfortably without having to rely on a second job or a source of income.
What to do when you’re getting full
There will come a time, whether you are a small-time solo practitioner or a multi-group practice owner, when your client roster fills up. What do you do then?
- Raise your rates. You can keep your current cohort at the usual rate, but raise the rates for new clients and see how it goes for a few weeks.
- When you are 60% full with clients, start looking for clinicians to hire into your practice, because if you wait much longer, you’ll get too many people coming in the door without enough capacity to convert them.
Usually, when you’re 60% full, that’s when you want to start looking for people to hire, because we know if you post a job right now, it’s going to take a few weeks to get resumes … Then it’s going to take a few weeks to do the interviews … So by that point you’re going to be 80/ 90% full. (Joe Sanok)
- Rebrand your practice to stand on its own rather than using your name, especially if you want to grow your business a bit more.
We want to look at your website, we want to look at how [we are] branding … We want to move from that “I” or “me” to the “we”. (Joe Sanok)
Pinpoint the scalability
Once you land on what works, keep going.
Find the niches, find your audience, strike up a dialogue with them, and incorporate their needs into your offerings.
If you need some extra guidance along the way, feel free to reach out to our team.
Sponsors Mentioned in this Episode:
Join the hundreds of clinicians that already trust A Finer Framework to save time and headaches. Visit afinerframework.org/joesanok today to learn more.
Useful links mentioned in this episode:
- Check out our Practice Academy!
- Sign Up to the Group Practice Boss Conference!
Check out these additional resources:
How Joe Thinks Through Private Practice, Business, and Life with Wendy Pitts Reeves | POP 1291
Sign up to join the free webinars and events here
Practice of the Practice Podcast Network
Free resources to help you start, grow, and scale
Apply to work with us — a decision-making matrix for your next steps
Meet Joe Sanok
Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners who are growing their income, influence, and impact on the world. Click here to explore consulting with Joe.
Thanks For Listening!
Feel free to leave a comment below or share the social media below!
