Why Connection Beats Marketing Every Time with Dr. Peter Kevorkian | GP 320

How does meaningful human connection boost a practice’s success more than anything else? What if healing isn’t about fixing what’s broken, but removing what’s in the way? As a leader, are you telling people what to do, or showing them who to become?

In this podcast episode, Brandon Shurn discusses leadership, healing, and the power of human connection with Dr. Peter Kevorkian. 

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Meet Dr. Peter Kevorkian

A photo of Dr. Peter Kevorkian is captured. He is a chiropractor, educator, and leader with decades of experience in practice and mentorship. Dr. Kervorkian is featured on the Practice of the Practice, a therapist podcast.

Dr. Peter Kevorkian is a chiropractor, educator, and leader with decades of experience in practice and mentorship. As President of Life Chiropractic College West, he is passionate about advancing a philosophy of care that emphasizes the body’s innate ability to heal and the importance of human connection in healthcare.

Visit LifeWest and connect on LinkedIn.

In This Podcast

  • The secret sauce of building a successful practice

  • How chiropractic work helps bodies heal 

  • Lessons from decades of leadership

  • Final takeaway for listeners 

The secret sauce of building a successful practice

The special ingredient that Dr. Peter and Brandon both share is that the key to success in your practice is becoming involved in your local community.

You just have the secret sauce for building a practice! It doesn’t happen from sitting in your office or in your clinic or wherever you are and expecting people to come in because you put up a sign or a Facebook post … or an Instagram reel … It ultimately happens by getting into the community. (Dr. Peter Kevorkian)

Introducing yourself and your practice, meeting people, and building relationships: these are the essential components of a successful, well-known, and liked practice. It all rests on the relationships you build.  

People want to go to people, people who care. Fundamentally, that’s it. (Dr. Peter Kevorkian)

How chiropractic work helps bodies heal

Chiropractic work rests on the idea that there is an inner energy, connected with the life force of the world around us, that knows exactly what the body needs to heal. 

That the body is perfectly designed, and that we can take away whatever interferes with the optimal expression of this intelligence. 

The philosophy of chiropractic really lives in this place of not treating, curing, fixing, or being an alternative to anything. What it is striving to do is to put a very specific force in the body, primarily the spine, to allow an interference to be taken away so life can better express itself. (Dr. Peter Kevorkian)

While this philosophy is the core of chiropractic work, Dr. Peter acknowledges that Western medicine and culture do not share the same approach. 

Our culture often treats healing and recovery as something needed on the outside, rather than supporting inner healing. 

People generally view their bodies as something that’s designed to break down, and what we need to do is find ways to fix something that’s broken … And the real philosophy of chiropractic says that your body is perfect, perfectly designed. That nature knew exactly what it was doing when it made you and put you into this world, and the most [honorable] thing we can do is put a specific force into that system that allows the body to express itself better. (Dr. Peter Kevorkian)

Lessons from decades of leadership

From Dr. Peter’s decades of experience as a leader and mentor, he shares pieces of encouragement for listeners. 

For the leaders out there, Dr. Peter explains: the best way to inspire others is to be the person you want them to be. 

Leadership doesn’t come from telling. Yes, there are responsibilities that you have as a leader, but first and foremost, you need to be the person that you want others to become. (Dr. Peter Kevorkian)

This lesson first comes around in parenting, because according to Dr. Peter, parenting is one of the first and most important lessons in leadership that people can experience. 

You don’t necessarily teach your children, you model life for them. If you want them to live well and be a good person, then you will need to become that and model it for them. 

In every role of leadership, whether it’s been management practice, leading my patients, being on boards, teaching, whatever it was, I needed to be the person that I wanted others to be. As I became that person, then I served as the mentor or teacher for that person. (Dr. Peter Kevorkian) 

Additionally, you can hold people accountable without fear, and you do that by showing people what they are becoming accountable for. Giving people a sense of ownership over the tasks radically helps them become accountable for it. 

Final takeaway for listeners

What the world needs, more than anything else right now, is love and compassion. When your drive and motivation comes out of love and compassion, we tend to become less judgmental and more curious, which should be at the heart of healthcare. 

We need to connect with people on a deeper level, and allow them to feel seen and loved, and at the end of the day, these will lead to much better outcomes for the patient.

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    Meet Prof. Brandon Shurn

    Brandon Shurn, Ph.D., LCPC, LMHC, AFC®, NCC, is a licensed clinical professional counselor and the founder of EmPower Me Holistic Counseling, a fully virtual Maryland-based practice.

    Brandon Shurn, Ph.D., LCPC, LMHC, AFC®, NCC, is a licensed clinical professional counselor and the founder of EmPower Me Holistic Counseling, a fully virtual Maryland-based practice. He’s also a full-time professor in Seattle University’s online Clinical Mental Health Counseling program. With extensive experience launching and directing university training clinics, Brandon now focuses on helping therapists design and grow impactful, sustainable practices. Outside of his work, he enjoys fitness, yoga, Wing Chun, golf, reading, and spending time with his family and dogs.

    Visit Empower Me Counseling, and connect with Brandon on Instagram and LinkedIn.

    Email him at: brandon@practiceofthepractice.com

     

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