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What does the messy, behind-the-scenes reality of building a group practice look like? How do you balance optimism with caution when hiring your very first clinician? Once the right person is in place, how do you build the systems that help your practice scale?
In this podcast episode, Joe Sanok gives an update on building Great Lakes Online Counseling and the hiring process.
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In This Podcast
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What Joe did this week
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Joe’s chosen automation services
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Launching Google Ads across multiple states
What Joe did this week
A larger portion of the time that Joe allocates to building Great Lakes Online Counseling was spent this past week replying to important emails.
Additionally, Joe had an interview with a potential clinician to hire for the online practice!
[We] had a good interview! Once I’m ready to hire that person, I’ll tell you more about them. We’re just getting some final check-offs on that with regard to being able to make sure this person is a good fit! (Joe Sanok)
Once Joe decides that this new candidate is a good fit for Great Lakes Online Counseling, they will:
- Go through the contract
- Sign off on the terms and conditions
- Start the onboarding process
From there, we’re going to go full-tilt back into the second round of the website. The website’s up! But once we have that person hired, it’s going to be about making sure all of those automations are going. (Joe Sanok)
Joe’s chosen automation services
The businesses that Joe is going to be working with when it comes to running Great Lakes Online Counseling include:
- Spruce
- Ubuntu virtual assistants
- Headway
Launching Google Ads across multiple states
Next on Joe’s itinerary is launching his marketing campaign, which includes paid Google Ads across the multiple states where his practice and soon-to-be clinician can see online clients.
While things have been looking up with regard to hiring his first clinician, Joe is still reluctant to celebrate, since the trials of hiring were one of Joe’s biggest lessons learned so far in this process.
My fingers are crossed – I don’t want to count my chickens before they hatch … because things can still fall through the cracks, but as we continue to move forward, I’m trying to share with you all of the ups and downs, and one of the downs … was how tough the hiring process has been! (Joe Sanok)
Sponsors Mentioned in this Episode:
Use the promo code POTP for a free trial. You’ll receive waived credit card fees for your first $2500 in charges. Time to thrive with Thrizer in 2026!
Resources mentioned in this episode:
Sign up for Group Practice Boss!
Check out these additional resources:
- Why Your View of Addiction is Completely Wrong with Dr. Carl Hart | POP 1352
- Practice of the Practice Network
- Group Practice Launch
- Group Practice Boss: www.practiceofthepractice.com/grouppracticeboss $149 a month
- PoP Group Practice Owners Facebook Group
- Free resources to help you start, grow, and scale
- Work with us
- Practice of the Practice Network
Meet Joe Sanok
Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners who are growing their income, influence, and impact on the world. Click here to explore consulting with Joe.
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