Ask The Expert: How to create predictable success with Les McKeown | POP 844

A photo of Les McKeown is captured. He is the Founder and CEO of Predictable Success. Les is featured on the Practice of the Practice, a therapist podcast.

Can you launch and nurture predictable success that’s sustainable? Are you a visionary or an operator? At which stage of evolution is your business, and what is the next best step forward for you?

In this podcast takeover episode, Dana Barber speaks about how to create predictable success with Les McKeown.

Podcast Sponsor: Therapy Notes

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Meet Les McKeown

A photo of Les McKeown is captured. He is the Founder and CEO of Predictable Success. Les is featured on the Practice of the Practice, a therapist podcast.

Les McKeown is the Founder and CEO of Predictable Success. In addition to being involved in the launch of more than 40 companies before he was 35, he was at the same time a founding elder in a fast-growing church, while serving on the board of a number of charities and not-for-profits.

He first began to recognize recurring growth patterns early in his career as a serial entrepreneur. Struck by the similarity of issues faced by all growing organizations, Les began to codify his understanding of the repeating patterns of growth, publishing his Wall Street Journal and USA Today bestseller “Predictable Success: Getting Your Organization On the Growth Track – and Keeping It There” in 2010, followed in 2012 by “The Synergist: How to Lead Your Team to Predictable Success“.

Visit Predictable Success and connect with them on FacebookInstagramTwitterYoutube, and LinkedIn.

FREEBIE: Read a free extract from Les bestseller “Predictable Success: Getting Your Organization On the Growth Track – and Keeping It There

In This Podcast

  • A visionary leader
  • Operators
  • The evolution of a successful business
  • Find your synergist

A visionary leader

Some of the most successful founders are what Les calls “visionary leaders”.

Somebody who’s driven. Absolutely driven to do this, and that’s why most people start their own businesses, it’s for freedom of autonomy.

Les McKeown

Visionary leaders think big and outside of the box.

They’re not afraid to take risks, nor to fail, because they know that it is part of the journey toward achieving the goal that they have in mind, which makes them resilient.

Often, a visionary leader pairs with an “operator” to achieve the dream.


Operators are the people that get stuff done. They can figure out how to combine all the ideas that a visionary has, and works on how to bring them to fruition in a manageable and practical way.

These two together, the visionary and the operator, make for an unstoppable team.

Operators are hard-charging finishers. They just get stuff done … that’s the perfect combination to launch and grow any successful organization.

Les McKeown

Therefore, a key to creating powerful success is for visionaries and operators to pair up with one another.

The evolution of a successful business

1 – Early struggle: the launch period which is usually three years for successful businesses

2 – Fun: once you find your market and start to mine it

3 – White water: setting up systems to maintain the momentum

White water is the point at which [if] we want to continue to grow, we’ve got to grow up a little bit and bring systems and processes into place … start codifying things … and strategically saying “no” to things.

Les McKeown

4 – The process role: hire someone that maintains the process and keeps the business in line with its goals

However, the visionary and the processor can irritate one another. You need to buffer and allow them to both contribute to the business.

5 – Predictable success: the opportunity to scale

The key, however, is this: the visionary, processor, and operator styles don’t work well together. In order to get into predictable success and stay there, you need to develop as a team a fourth style, which I call the “synergist style”.

Les McKeown

Find your synergist

Your synergist doesn’t let the individual team member’s needs be met because, instead, they make decisions that are best for the business as a whole.

They surpass the individual visionary, processor, and operator and focus on maintaining and integrating them all as a unit beneath the business.

The synergist is what brings that group together to make cohesive business decisions.

Les McKeown

Books mentioned in this episode:

Sponsors mentioned in this episode:

  • Trust me, don’t waste any more of your time, and try TherapyNotes.

Useful links mentioned in this episode:

Check out these additional resources:

Meet Joe Sanok

A photo of Joe Sanok is displayed. Joe, private practice consultant, offers helpful advice for group practice owners to grow their private practice. His therapist podcast, Practice of the Practice, offers this advice.

Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners that are growing their income, influence, and impact on the world. Click here to explore consulting with Joe.

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