Our Team

Joe Sanok

Joe Sanok is the author of Thursday is the New Friday: How to work fewer hours, make more money, and spend time doing what you want. It examines how the four-day workweek boosts creativity and productivity. Joe has been featured on Forbes, GOOD Magazine, and The Smart Passive Income Podcast. He is the host of the popular The Practice of the Practice Podcast, which is recognized as one of the Top 50 Podcasts worldwide with over 100,000 downloads each month. Bestselling authors, experts, scholars, and business leaders and innovators are featured and interviewed in the 550 plus podcasts he has done over the last six years.

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Role within Practice of the Practice

Chief Vision Officer

Sam Rudowski

Sam Rudowski is a detail-oriented problem solver who enjoys identifying areas for improvement and troubleshooting any immediate concerns while keeping long-term solutions in mind.

Beyond her work desk, she is fueled by her love of chai tea, the outdoors, and traveling. She’s a house plant fanatic and often turns to nature as a source of inspiration and relaxation. You’ll often find her on the beach or exploring nature trails with her young family.

Role within Practice of the Practice

Chief Operations Officer

Niranda Hoctor

Niranda Hoctor, mom to two boys, lives in Cape Town. She has over 15 years of experience as an Office Manager/ Consultant Support to three top corporate entities in South Africa, namely First National Bank, Discovery, and The South African Gold Coin Exchange. Niranda has always been the go-to person within the company for help and support.

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Role within Practice of the Practice

Podcast Manager

Jennifer Lynn

Jen is an accomplished executive assistant who is also the Director of Details and Community Management at PoP. She brings multiple years of project management and virtual assistant support experience with her. Organizing, problem-solving, and streamlining processes are some of her favorite things.

Over the years, Jen has honed her skills in community management, learning how to build strong relationships with team members and clients. She believes that building strong connections with others is the key to success, both in her personal and professional life.

In her free time, you can find her spending it with her family, refinishing furniture, kayaking, and heading towards the ocean any chance she gets.

Role within Practice of the Practice

Director of Details
Community Coordinator

Samantha Carvalho

Samantha Carvalho is a graphic designer with over seven years experience in design. She loves working with a variety of clients on design-intensive tasks and is always up for a challenge! Sam has been working with Practice of the Practice since 2016 and has helped over 100 therapist entrepreneurs take their practices to the next level by enhancing their visual branding.

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Role within Practice of the Practice

Graphic Designer

Adrienne Visser

Adrienne Visser has spent her career up until now as a conceptual copywriter at one of the top advertising agencies in Africa, working on brands like Netflix, Becks and leading insurance and financial groups.

While Practice of the Practice certainly is different, the copywriting basics remain the same. Adrienne can turn your practice’s expertise and jargon into effective messaging, create strong call to actions, and find ways to convert your ideal clients into consultations booked.

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Role within Practice of the Practice


Ashley Mielke

Ashley Mielke is a Registered Psychologist and Founder and CEO of a large group private practice in Alberta, Canada called The Grief and Trauma Healing Centre Inc. Ashley brings forth nearly a decade of business experience and is passionate about supporting heart-centred practice owners in starting, growing, and scaling their businesses. Ashley was called to start her company after the tragic death of her father by suicide in 2010. It was the purpose she found through her healing that inspired the ‘WHY’ that drives her 7-figure company today. It brings Ashley great joy to support other heart-centred leaders in building successful practices that are aligned with both their business goals and their deepest calling.

Role within Practice of the Practice

Consulting for Growing and Established Group Practices

Andrew Burdette

Andrew founded Mindful Counseling PLLC in Asheville, NC shortly after completing his graduate program in clinical mental health counseling. At the start of the pandemic, he pivoted to an online solo practice, and in 2022, began to grow a group practice. He most enjoys helping clients and colleagues identify what ignites their passions, and assisting them to create a life rooted in authenticity. Andrew approaches his business development with alignment in mind, and enjoys the integration process connecting the many puzzle pieces and systems required to run a successful practice.

Role within Practice of the Practice

Consulting for Solo Practice

LaToya Smith

LaToya Smith is a Licensed Professional Counselor. She has provided services to youth and adults in outpatient, school, in-home, and community settings. LaToya firmly believes that people don’t have to remain stuck in their pain or at the place where they became wounded. She encourages her clients to be active in their treatment and work towards their desired outcome.

Role within Practice of the Practice

Consulting for Online Storytelling

Dana Barber

Dana is certified Coach and Breathwork Facilitator. She loves supporting people achieving their goals, encouraging integrity-aligned action and self responsibility. Dana supports Next Level Practice as the Accountability Coach and fostering community within the membership community. Along with her coaching, and skills as a social worker from her previous career, she also brings her event planning experience to our annual Killin’ It Camp preparation.

Role within Practice of the Practice

Accountability Coach