If you are creating your own website or have hired someone to do it for you, here are some things to consider of how your website can help you optimize your time and make it user-friendly for your potential clients.
Recently I changed to Simple Practice and added their online booking widget on every page and header on my website. I have also added this multiple times on my pages to make it easy for potential clients to book. I used to have my phone number or a link that would take them to my contact page. But I learned that if I a client is taking an initiative to click on a link that only takes them to another link, that this can be annoying, frustrating, and repetitive! Switching this for me has led to more clients scheduling their own intake and follow-up sessions on their own, which has lowered the amount of back and forth emails of availability.
This has only been a month in the process and I am already noticing the time that I am saving!
Add an Introduction Video
Another way to optimize your website is to add a video of you introducing yourself and your practice to potential clients. I have had clients call me and say that they chose me because of the video. And that it was clear what they were getting into. It doesn’t have to be a fancy production and you can use your phone, good lighting, some simple editing, and reduced background noise! If this is an issue for you because you are in a group practice or just starting out, you can capture this video at a different location. I would suggest to make the background warm and inviting and just be yourself.
Add a Search Bar
People want information quickly. I know for myself, if it takes me too long to find some information, I go onto the next website or next person who can meet this need quickly! A few months ago I added a search bar on my website. This may be considered an upgrade on your website plan; but, I have found it to be helpful and clients can find the information they are looking for quickly!
Remember that your website reflects your practice and you want people to have a simple and enjoyable experience when they find you online!
Check out these similar articles to help you during this process:
An authoritative guide to improving the customer journey through your website
First steps to get a website up for your private practice
Priscilla Rodriguez is a Licensed Marriage and Family Therapist who owns a private practice, Modern Wellness Counseling, in San Antonio, TX. She works with couples and individuals who are wanting to enhance their relationships and connections with others. She offers online services and an online relationship class; which couples can learn a multitude of research-based relationship skills.