Do you want to become a guest on your favorite podcasts? When is the right time for you to start applying to podcasts in your area? How can you be an awesome podcast guest?
In this podcast episode, Joe Sanok speaks about how to be an amazing podcast guest with Julie Fry.
Podcast Sponsor: Therapy Notes
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Meet Julie Fry
Julie Fry is the Founder of Your Expert Guest, a podcast guest booking agency for service providers and impact-driven leaders who want to speak directly to their ideal client without spending HOURS on social media.
She and her team have booked over 1500 interviews for their clients and can track hundreds of thousands of dollars of business back to being a podcast guest on top-ranked shows. When she’s not working with her amazing team of guests and host matchmakers, she loves spending time with her family, kayaking, laughing hysterically at SNL sketches, and of course, listening to podcasts. Visit Your Expert Guest, listen to the podcast, and Facebook, Instagram, and LinkedIn. Freebie: Complimentary “Best Guest Ever Guide”; What To Do Before, During and After Your Podcast Interview
In this Podcast
- Who shouldn’t be a podcast guest
- Quick tips to get up to speed
- How to be an awesome podcast guest
- How to prepare for being a podcast guest
- The dos and don’ts of a great interview
Who shouldn’t be a podcast guest
The honest truth is that podcasting is not for everyone. It can be a great marketing tool to get your name out there, but is it the right fit for your goals and aspirations? Podcasting can be great for some but actually a loss of time or money for others. Some people who should probably think twice about podcasting may include:
- Brand new business owners that have just started their company
This is not the time to be podcasting seriously because you’re concentrating on building the foundation for your business, so we generally don’t recommend it for brand new business owners. (Julie Fry)
- Business owners that rely almost exclusively on the local clientele or community because most podcasts work the best when you are trying to widen your audience reach
- A business owner that doesn’t have a huge marketing budget because podcasting can be expensive and it is a long-term strategy
Quick tips to get up to speed
If you want to take the first step into podcasting, or you perhaps want to increase your audience base, the best way to do that is to get on the local podcasts that your audience is most likely listening to. Google podcasts in your relevant state. Do a quick deep-dive into the ones that are most relevant, and do some further research into whether the topic is connected to your niche, whether they are taking guests, and – importantly – whether it is still active!
There’s also a tool called Listen Notes and that’s a great place to do research as well because it will pull up episodes with whatever keywords you’re searching on as well as podcasts. (Julie Fry)
How to be an awesome podcast guest
1 – Ask yourself why you want to be a guest. Is it because:
- You’ve written a book that you want to advertise?
- You want to connect with a bigger audience?
- You want to increase your likelihood of getting speaking opportunities?
2 – What is the topic that you want to be interviewed about?
Take the problem that your clients are facing and some possible solutions [and] strategies that you could share with them … So start digging into the things that you want to talk about that would provide a lot of value to listeners. (Julie Fry)
- What do you know will bring a lot of value to your listeners?
- Which questions do you always hear your clients asking in session, or which struggles do you know that they all need help with?
3 – Now look for the right shows. Typically, these shows will be the ones that your clients already listen to, and use your client avatar for this. Are you clients:
- Other mental health practitioners?
How to prepare for being a podcast guest
Get yourself a “one-sheet” in order. It’s like a small media kit for yourself with your headshot, your bio, potential interview topics, and your social media channels.
[A one-sheet] is a great way for podcast hosts to get a quick snapshot of who you are, what you speak about, and where else you have been featured. (Julie Fry)
Most podcast hosts will ask you for at least one headshot, or sometimes two, so invest in some great quality headshots to send them. In terms of tools, if you are a guest on a show, it is a huge help to the sound quality if you have a good external microphone. There are a bunch on Amazon for less than $100.
With lighting, it’s good to have some quality lighting because many podcasts nowadays have audio and video.
The dos and don’ts of a great interview
First, what not to do:
- Avoid getting long-winded about what you are passionate about.
- Not having a good way for people to stay connected with you afterward.
If you don’t have a “next step” for people to take with you at the end of the interview, whether it’s following you on social media or having a great resource that you can share with them – forgetting to do that piece, it’s almost like, “Why bother doing the interview at all?” (Julie Fry)
- Do not try a hard sell or promote your business in a hardcore style, because there’s a chance that episode won’t even air.
What to do:
- Tell short, relevant stories.
- Have a next step for people to take to keep in touch with you afterward, like your main social media platform.
- Offer the listeners value, not a hard sell on your business.
If you want to do a great interview, a pro tip is to listen to a couple of episodes of the show that you’d like to be a good guest on.
Check out their website as well and get a sense of their current listeners. You can even ask the host to clarify the client profile of your audience base if you’re not sure so that you can tailor your talk to have the best impact.
Tell stories! That is one of the best ways to connect with an audience.
If you want to explore the possibility of starting your own podcast, click here to learn more about Podcast Launch School.
Sponsors Mentioned in this episode:
- Trust me, don’t waste any more of your time, and try TherapyNotes.
The 40 Days to Full is valued at $29, Text #40 to (231) 422-0677
Books mentioned in this episode:
Useful links mentioned in this episode:
- Visit Your Expert Guest and Facebook, Instagram, and LinkedIn.
- Check out Podcast Launch School!
- Visit Joe’s website
- Find out more about Listen Notes
Check out these additional resources:
- Apply to work with us — a decision-making matrix for your next steps
Meet Joe Sanok
Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners who are growing their income, influence, and impact on the world. Click here to explore consulting with Joe.
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