How to Master the Innovation Process

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How to Master the Innovation Process

Why do you want to innovate?

When people want to innovate, we want to look at the reason why. Why do you want to innovate? Do you have something to say are you just saying something?

Sometimes people just want to be in front of the camera, they just want to create something because they want people to see them versus you understanding the pain people are going through and having genuine solutions for them. The more that you’re consuming the more you’re understanding things, the more it’s going to help you create ideas that really matter to the world. And that’s what I’m interested in. I’m not interested in creating more noise. I’m interested in creating actual content that’s going to help you and I want you to do the same.

Let’s look at this five-step process:

Intentional phase

We want to live a life that’s intentional, focused, that we’re paying attention to. We want to notice the micro-moments.


How do we decide and design what’s worth pursuing? We can start figuring this out by brainstorming (use post-it notes, big blank sheets of paper, audio notes or whiteboard).


When you’re experimenting you want to do something called the Minimum Viable Product, which is basically giving it a whirl, give it your best shot. Get feedback from the people that are consuming it and purchasing it and then see how you can make it better.


How do we put a little bit more energy into whatever big idea we’re working on? Maybe you want to launch a podcast. Maybe for you to activate it means reaching out to other podcasters to see if you can talk about your specialty on there. To give actual value, not selling something, but to give actual value around the thing that you’re an expert in.


If we’re talking about ideas in a business you shouldn’t be running your ideas after you launch them, as much as you can. You want to hand that off to someone else to sustain it. You want to have someone else run with it so that your business can scale beyond you. If you came up with one great idea you probably have ten more that you should be experimenting in. We want to have the best use of your time as an innovator be used on innovation not on sustaining.

I have lots more ideas for you, I interview a ton of great guests on my weekly podcast. I would absolutely love for you to hang out with me and the guests, come listen to the podcasts, learn about how to grow a practice but even more importantly learn how to have a good life, learn how to have a business that reflects the values that you want and the kind of lifestyle that you want as well.

Joseph R. Sanok, MA, LLP, LPC, NCC

joe-sanok-private-practice-consultant-headshot-smaller-versionJoe Sanok is an ambitious results expert. He is a private practice business consultant and counselor that helps small businesses and counselors in private practice to increase revenue and have more fun! He helps owners with website design, vision, growth, and using their time to create income through being a private practice consultant. Joe was frustrated with his lack of business and marketing skills when he left graduate school. He loved helping people through counseling but felt that often people couldn’t find him. Over the past few years, he has grown his skills, income, and ability to lead others, while still maintaining an active private practice in Traverse City, MI. To link to Joe’s Google+ .