The Secret Formula for Creating Can’t-Ignore Brands with Mark Drager | MP 121

A photo of Mark Drager is captured. He is the founder of Phanta Media. Mark is featured on Marketing A Practice, a therapist podcast.

What are the three simple steps to creating an authentic and powerful brand? How do you create riveting marketing to help your ideal clients connect with you? Can you polish your messaging and really shine?

In this podcast episode, Sam Carvalho speaks about the secret formula for creating can’t-ignore brands with Mark Drager.

Podcast Sponsor: Brighter Vision

An image of Brighter Vision Web Solutions is featured as the sponsor on Faith in Practice Podcast, a therapist podcast. Brighter Vision builds all in one websites for therapists.

It’s Brighter Vision’s biggest sale of the season!

With the holiday season in full swing and the new year right around the corner now is the perfect opportunity to think critically about your future marketing initiatives and consider what improvements can be made to ensure you’re attracting the clients you need to grow your practice. If you find yourself in need of a professional website that’s properly optimized to rank well in online searches and targeted to speak to your ideal client, Brighter Vision would love to help.

And there’s never been a better time… Sign up for a new website during their Cyber Monday Sale and get $20/month off your first year of new website services on our GROW or FLOURISH plans plus pay no setup fees – that’s $340 in savings off a new website for your private practice! But hurry, this discount will only last until 11:59 pm on Monday, November 30th.

So, if you’re ready to get started or just want to learn more about how Brighter Vision can help you grow your practice, head on over to

Meet Mark Drager

A photo of Mark Drager is captured. He is the founder of Phanta Media. Mark is featured on Marketing A Practice, a therapist podcast.

Mark founded his creative production company in 2006, grew it to a little over $2mm in annual revenue, and then slowly watched as it all crumbled around him. Through the hard lessons learned and working to not make the same mistakes twice, today Phanta Media focuses less on growth and “keeping the machine fed” and more on doing extraordinary work with really cool people.

As a brand strategist, Mark also understands the need to be courageous and has developed a killer process that can help you make your next courageous move.

Visit Mark Drager’s website, PhantaMedia, and connect on Instagram, YouTube, and LinkedIn.

FREEBIE: DM Mark via Instagram messaging for the Badass Playbook

In This Podcast

  • Meet clients where they are at
  • The formula for creating an unstoppable brand
  • Mark’s advice to private practitioners

Meet clients where they are at  

If your ideal clients are currently at a critical point in their lives, or if they’re experiencing a high-stress situation, or they are having some kind of episodic issue, you would treat them differently at that moment.

You would meet them with whatever language [or] whatever tone they require at that moment because your goal is to help them.

Mark Drager

Bring the awareness and sensitivity that you share with clients in session online into your marketing because that is how you show new clients that you understand them.

The formula for creating an unstoppable brand

These are Mark’s best tips:

1 – Start with you: who are you? What are your experiences, apart from what you studied? What are your goals?

2 – Who are you speaking to? They can be your customers, your clients, or your audience.

When [you’re] generic in what you say, then there’s no flavor, there’s no personality, there’s no hook. There’s nothing to draw people in.

Mark Drager

Give people first what they want before you offer them what they need because you need to show them that you understand where they are at right now.

3 – What is your competition, or what is distracting your targets from your message?

You need to control how you look (your credibility), what you say (your message), and how you can make people feel. This is what will set you apart from the other businesses in your niche.

Your competition is not just the competition. Your competition is probably the status quo maybe, right?

Mark Drager

At the center of these three pieces is your unique brand.

Mark’s advice to private practitioners

You must communicate and market effectively as a business owner.

Useful links mentioned in this episode:

Check out these additional resources:

Meet Sam Carvalho

A photo of Samantha Carvalho is captured. She is the Chief Marketing Officer and Designer at Practice of the Practice. She is the host of the Marketing A Practice Podcast and helps therapists successfully market and brand their private practices.

Sam Carvalho is a graphic designer living in Cape Town, South Africa, with over five years of experience in both design and marketing, with a special interest and experience in the start-up environment.

She has been working with Practice of the Practice since 2016 and has helped over 70 therapist entrepreneurs take their practices to the next level by enhancing their visual branding. She loves working with a variety of clients on design-intensive tasks and is always up for a challenge!

Follow Sam on Instagram to see some of her work. To work with Sam, head on over to

Thanks For Listening!

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