What are the three simple steps to creating an authentic and powerful brand? How do you create riveting marketing to help your ideal clients connect with you? Can you polish your messaging and really shine?
In this podcast episode, Sam Carvalho speaks about the secret formula for creating can’t-ignore brands with Mark Drager.
Podcast Sponsor: Brighter Vision
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Meet Mark Drager
Mark founded his creative production company in 2006, grew it to a little over $2mm in annual revenue, and then slowly watched as it all crumbled around him. Through the hard lessons learned and working to not make the same mistakes twice, today Phanta Media focuses less on growth and “keeping the machine fed” and more on doing extraordinary work with really cool people.
As a brand strategist, Mark also understands the need to be courageous and has developed a killer process that can help you make your next courageous move.
FREEBIE: DM Mark via Instagram messaging for the Badass Playbook
In This Podcast
- Meet clients where they are at
- The formula for creating an unstoppable brand
- Mark’s advice to private practitioners
Meet clients where they are at
If your ideal clients are currently at a critical point in their lives, or if they’re experiencing a high-stress situation, or they are having some kind of episodic issue, you would treat them differently at that moment.
You would meet them with whatever language [or] whatever tone they require at that moment because your goal is to help them.Mark Drager
Bring the awareness and sensitivity that you share with clients in session online into your marketing because that is how you show new clients that you understand them.
The formula for creating an unstoppable brand
These are Mark’s best tips:
1 – Start with you: who are you? What are your experiences, apart from what you studied? What are your goals?
2 – Who are you speaking to? They can be your customers, your clients, or your audience.
When [you’re] generic in what you say, then there’s no flavor, there’s no personality, there’s no hook. There’s nothing to draw people in.Mark Drager
Give people first what they want before you offer them what they need because you need to show them that you understand where they are at right now.
3 – What is your competition, or what is distracting your targets from your message?
You need to control how you look (your credibility), what you say (your message), and how you can make people feel. This is what will set you apart from the other businesses in your niche.
Your competition is not just the competition. Your competition is probably the status quo maybe, right?Mark Drager
At the center of these three pieces is your unique brand.
Mark’s advice to private practitioners
You must communicate and market effectively as a business owner.
Useful links mentioned in this episode:
Check out these additional resources:
- Purposeful Digital Storytelling with Deevo | MP 120
- Email Sam at [email protected]
- Design Services With Sam
- Check out the Practice of the Practice Network
- For more branding advice, click here
- Apply to work with us
Meet Sam Carvalho
Sam Carvalho is a graphic designer living in Cape Town, South Africa, with over five years of experience in both design and marketing, with a special interest and experience in the start-up environment.
She has been working with Practice of the Practice since 2016 and has helped over 70 therapist entrepreneurs take their practices to the next level by enhancing their visual branding. She loves working with a variety of clients on design-intensive tasks and is always up for a challenge!
Thanks For Listening!
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