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Can you use your intuition in marketing? Do you want to become more comfortable with video storytelling? What are some classic bootstrap strategies in business?
In this podcast episode, Sam Carvalho speaks about purposeful digital storytelling with Deevo.
Podcast Sponsor: Brighter Vision
When you’re in private practice it can be tough to find the time to even review your marketing efforts, let alone to make improvements where needed.
Whether you are a seasoned clinician with an existing website in need of a refresh, or a new therapist building a website for the first time, Brighter Vision is the perfect solution.
By first understanding your practice and what makes it unique, Brighter Vision’s team of developers are then able to create you a beautiful website that will attract your ideal clients and get them to contact you. Better yet, they also provide unlimited tech support to make sure it’s always up-to-date, and professional search engine optimization to make sure you rank high in online searches – all at no additional cost.
But best of all, we’ve worked with them to create a special offer just for Practice of the Practice listeners. Get your first 3 months of website service completely FREE. To take advantage of this amazing deal, head to brightervision.com/joe.
Meet Deevo
Deevo is a thought leader, photographer, videographer, blogger, serial entrepreneur, and now an emerging strategy consultant and paid speaker, who is fast making his way as an expert in creative digital architecture to help small businesses and entrepreneurs brand and market.
His current company, Fusion Photography, is an international photo, video, and content creation studio, based in Charlotte, North Carolina.
Deevo is currently the Co-Director of Sprout Connectors, a human-centered digital outreach agency, and is the host of the popular podcast A Little Impolite.
Visit Fusion Photography and connect on Facebook, Instagram, and Twitter.
In This Podcast
- What is digital storytelling?
- Deevo’s tips on improving your branding
- Bootstrap strategies
- Using your intuition in marketing
- How to get comfortable with video
- Deevo’s advice to private practitioners
What is digital storytelling?
The heart of humanity lies in telling stories to share wisdom, and experience, and to make ourselves understood and be seen by one another.
Digital storytelling and digital marketing go hand-in-hand … it’s how brands tell their stories so that you’ll buy their products.
Deevo
Deevo’s tips on improving your branding
- What is the problem that you are solving?
- What is the value that you are bringing as the solution to the problem?
- How can you characterize the story of how you solve the problem into a story that resonates with your ideal clients?
What does your brand represent? Once you’re clear on that, then strategically set out to tell stories about [your] brand so that you can connect with your ideal buyer.
Deevo
- Speak exclusively to your ideal clients
Bootstrap strategies
Business can be expensive, so it’s a good idea to try to save some cash where you can to put it forward where it will matter the most.
What I would initially suggest is to make sure that you have some sort of a problem-solving mechanism in place where you can make revenue doing that.
Deevo
One tip is to not quit your day job until you know where your side hustle is going (mostly) and it’s strong enough to support you until it starts to take shape into your main business.
Next is to build relationships and network! Give people value and a bite to use your services and then refer you back out to paying customers. You’re not necessarily giving freebies, but you are getting your name into the circles.
Using your intuition in marketing
You have to be able to meet people where they are, and [a] part of that is being intuitive and reading the room.
Deevo
Your intuition in business can be hugely helpful when you use it to meet your clients where they are and to make adjustments accordingly.
Be curious, be open, and let your intuition guide you in how to best connect with your ideal clients as opposed to treating everyone the same way.
How to get comfortable with video
- Be purposeful with what you want to talk about
- Practice talking in front of the mirror or with a recorder to get used to hearing your voice
- Get accustomed to documenting instead of feeling like you always have to create
[If you’re] documenting stuff, you habitually become more comfortable doing it and more comfortable with hearing [and] seeing yourself as opposed to setting up all the cameras … if you’re putting too much into the context of it, the delivery can be a little overwhelming for you. Deevo
Deevo’s advice to private practitioners
It’s okay to make mistakes. There will always be an opportunity to climb a second mountain, so don’t worry if you need to start over. This is your life, and you get to decide how it turns out!
Useful links mentioned in this episode:
- Get your first 3 months of website service completely FREE. To take advantage of this amazing deal, head to brightervision.com/joe.
- Visit Fusion Photography and connect on Facebook, Instagram, and Twitter.
Check out these additional resources:
- How to Increase Your Visibility with Lisa Simone Richards | MP 119
- Email Sam at sam@practiceofthepractice.com
- Design Services With Sam
- Check out the Practice of the Practice Network
- For more branding advice, click here
- Apply to work with us
Meet Sam Carvalho
Sam Carvalho is a graphic designer living in Cape Town, South Africa, with over five years of experience in both design and marketing, with a special interest and experience in the start-up environment.
She has been working with Practice of the Practice since 2016 and has helped over 70 therapist entrepreneurs take their practices to the next level by enhancing their visual branding. She loves working with a variety of clients on design-intensive tasks and is always up for a challenge!
Follow Sam on Instagram to see some of her work. To work with Sam, head on over to www.practiceofthepractice.com/branding.
Thanks For Listening!
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