Ask Joe: How Do I Build a Caseload? | PoP 587

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Image of Joe Sanok. On this therapist podcast, podcaster, consultant and author, talks about the how to build a caseload in your private practice.

Do you need to build a caseload? Do you want to boost your already existing caseload? What are some of the best ways to boost your SEO to help you connect with your ideal client?

In this podcast episode, Joe Sanok answers your questions about how to build a caseload.

Podcast Sponsor: Pillars of Practice

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Ready to take your practice to the next level? In our Pillars of Practice E-Courses, you will find FREE resources designed to help you take your private practice to the next level, whether you are just starting out or already have an established practice running.

What’s your phase of practice? Click here to get full access, totally free!

In This Podcast

  • Look at the basics
  • Networking
  • SEO
  • Spread the word!

Look at the basics

When it comes to building a caseload, make sure that you have the foundation properly laid out so that clients can easily find your digital presence:

  1. Work on building an awesome website.
  2. Make sure you have set up your Facebook and Google Business Pages, and include a working work phone number.
  3. Check that you have a Psychology Today profile and an electronic health record set up.


Who do you want to network with? First you want to think about who is connected to your ideal client? So, you have to sketch out a business avatar: the who that you want to attract. (Joe Sanok)

Have a firm idea of the kind of person or the type of problem that you would like to help people with so that you can structure your marketing properly.

For most businesses, being a generalist is not good enough. You need to be specific where you can so that you know where to pool your money, energy, and time to connect with your ideal client.


  • Who already serves your ideal client?
  • Who knows your ideal client?
  • Which businesses or people are turning your ideal client away?


Search engine optimization helps you to connect with potential clients when they search for people like you online. Having an efficient and strong SEO score will rank you higher on a client’s search page.

Write content with keywords that relate to your business and to the service that you provide to your ideal client and link it to your website. That way when people search for assistance, it will trigger those keywords on your website and boost your SEO ranking.

When you take the time to write at least 26 blog posts that come out weekly, so half a year’s worth of blogposts, you can pretty much do that once and then SEO will do the rest for you. (Joe Sanok)

Spending 26 hours of your time to earn a high SEO ranking for your business is definitely worth the energy it takes.

Spread the word!

Tell everybody that you are creating a business, wanting to increase your exposure and connect with clients.

Explain who your clients are, explain the pain point that you help your clients with, and explain the outcome that they would benefit from with your help.

Recognize that zero to one is the most difficult, one to two is the next hardest, and then it gets easier with each client thereafter.

Useful Links:

Meet Joe Sanok

private practice consultant

Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners that are growing their income, influence, and impact on the world. Click here to explore consulting with Joe.

Thanks For Listening!

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