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Why are hiring virtual assistants the missing key to you leveling up your business? Do you know how (and what) to properly delegate? Are you making sure that you are focusing on doing only what the CEO can do?
In this bonus podcast episode, Joe Sanok speaks about building a lifestyle and running businesses with virtual assistants with Joe Rare.
Podcast Sponsor: Gusto

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Meet Joe Rare

Joe Rare is an “underground” serial entrepreneur, investor, outsourcing expert, father, and husband. He currently owns four digital companies, five wedding venues, and real estate investment properties. Joe’s journey began with a door-to-door product sales business, which grew from a team of two to 40 employees in under two years. His passion for sales never dimmed, but he discovered what his life’s work would be – building digital businesses. The road was made of dirt with a lot of potholes. There were failed businesses in the early days, but he took the failures and learned to create wins. He has since built multiple 7+ figure companies and built a strong and growing real estate portfolio. Joe focuses on helping small- to medium-sized businesses around the world while working from the comfort of his home in Montana and enjoying Big Sky Country with his family.
Visit Level 9 Virtual and connect on Facebook and Instagram.
In this Podcast
- A company run entirely by VAs
- How to delegate properly
- VAs are specialists in their own fields
- Finding great VAs
- Places where VAs could fit into your private practice
- Joe’s advice to private practitioners
A company run entirely by VAs
The idea starts with your mindset. What do you believe is possible? Can you operate a business with somebody else running it? (Joe Rare)
The mindset you see the world through will greatly influence how you perceive what happens around you and, as Joe explains, what you believe to be possible or not.
When you begin to think differently about your circumstances, new opportunities, and possibilities open up to you.
If you struggle with delegating or you feel so closely connected to your job that you can’t imagine someone else doing it, then you may not allow yourself ever to be free from always working.
One of the jokes we always have with business owners that have a hard time delegating and getting things off their plate is [that] I joke and I say; “You don’t have a business until you can leave it because if you can’t leave it, that’s a job.” (Joe Rare)
How to delegate properly
For Joe Rare, his ideal lifestyle is being able to have the freedom to do what he wants with his family. If he needs to compromise on that, then he changes the system.
For you, you need to sit down and figure out what you are working toward; what is the ideal lifestyle that you want to strive toward being able to live? Use that as your navigation point to filter out what brings you closer to or takes you away from that reality.
For people that are a little more hands on in their business, look at every other thing that takes your time that does not generate income for you and see if you can hand it to somebody else – that would be the first place I would have people just take a look. (Joe Rare)
Where and what can you take off your plate today that doesn’t have to specifically be done by you, and pay someone else to do it, so that you can begin sorting through what only you can do within the business?
VAs are specialists in their own fields
This is where private practitioners might need another mindset shift. You might think that since it is your business you are the only one who can do it right, but it’s just not the case.
There are thousands of tasks that need to be done within a business that can be completed by any intelligent and willing professional – you just have to let them.
Know that because there are some things you do well, that other people can do other things just as well.
As an example I like to share with people that my lead developer in my company has a masters degree and he’s a professor at university. I’m a college dropout! This guy is way more qualified than I am on a lot of things, and that is the caliber that you have the opportunity to get at a fraction of the cost. (Joe Rare)
Finding great VAs
There are usually two main ways of finding and hiring virtual assistants:
- Platforms like Upwork and Fiverr
- Working with agencies
There are pros and cons to both options.
For example, you could hire someone privately and train them yourself, but if they leave, you have to start all over again. Or, you can hire someone from an agency that has already been screened, but they are not your full employee.
Joe Rare’s recommendation is to test every new VA potential employee.
If a virtual assistant gets hired, they get trained on whatever skill set they need to be trained on, we ensure that they can do the work … execute the projects and tasks and things that they’re going to be responsible for in their role, but then they have to be able to teach it, and if they can’t teach somebody else, then they don’t understand it. (Joe Rare)
Places where VAs could fit into your private practice
The main rule that Joe Rare wants you to follow is this; if what you are doing is not making you or your business direct money, then you need to stop doing it.
- You can have someone manage your email inboxes
- Have people returning and answering calls
- Get an assistant to follow up with clients and check on payments and follow up appointments
You can follow almost any thread of contact between a client and your practice and see where there is work that needs to be done by someone trustworthy and competent.
Unless this job is directly related to your role as the CEO, hire someone you trust and hand it over to them. Do what you love while you work smartly.
Joe’s advice to private practitioners
Be the best at helping somebody implement what you are teaching them, or sharing them. Be the best at making sure your client – or staff – can do something with what you are teaching them to make a genuine difference in their life, and your success.
Sponsors Mentioned in this episode:
- There is no reason that you should be worrying about payroll. Do it right, head on over to www.gusto.com/joe!
Useful links mentioned in this episode:
- Visit Level 9 Virtual and connect on Facebook and Instagram.
- 40 Days to Full: text #40 to 231 422 0677
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Meet Joe Sanok

Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners who are growing their income, influence, and impact on the world. Click here to explore consulting with Joe.
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