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Have you been thinking about using AI and ChatGPT for your marketing? How can you use AI tools to improve your current and past copy to reconnect with your ideal clients? Is the voice that you use in your marketing voice genuinely authentic?
In this podcast episode, Joe Sanok speaks about capturing your authentic self while using AI and ChatGPT with Marc Longwith and Gabriel Omat.
Podcast Sponsor: PsychMaven
Starting with 2021’s Killin’ it Camp, we started hearing from so many of you about your dreams of creating new sources of income outside of the traditional practice setting. Particularly, we saw a lot of interest in learning about new income streams that could really scale.
So, with all that in mind, I wanted to see if you might join me live for a free webinar next week! Dr. David Hall with PsychMaven was a recent guest of mine on the podcast and in our episode, we talk about David’s passion for doing therapist continuing education trainings, and how these can provide an amazing, scalable income.
I’m going to be live with David for this exclusive Practice of the Practice webinar, it’s called “Three Therapist Secrets to Making Money Through Continuing Ed Trainings”. It’s how continuing education income from in-person and online offerings is way more achievable than you might think.
It’s going to be live on Thursday, April 13 th 2023 at 2 o’clock Eastern, 1 o’clock Central, noon Mountain, and 11 o’clock Pacific, and it’s going to be hosted by PsychMaven. And even if you can’t make it for the live webinar, we are going to have replays available. David is an expert in this area and I’m so excited to be partnering with him on this!
Please sign up at joe.mavenwebinar.com. Also, it’s free!
Meet Marc Longwith and Gabriel Omat
Marc and Gabriel are Building Heart-Centered Entrepreneurs. They help other coaches, healers, and service-based businesses make a lot of money, without compromising their morals and values. At Energetic Alignment Academy, they believe each one of their clients has immense value to offer the world.
Marc and Gabriel have a unique approach – combining a healthy balance of both feminine and masculine energies as the foundation of their business-building strategy. They help their clients shift their beliefs, get crystal clear on who they serve and what problem they solve, embrace their own unique genius, and create tangible strategies to get them in front of scores of their ideal clients each and every month.
Visit the Energetic Alignment Academy and connect on Instagram.
In This Podcast
- The difference between coaching and counseling
- The impact of genuine marketing
- How to find your true marketing voice
- Using AI in marketing
- Marc and Gabriel’s advice to private practitioners
The difference between coaching and counseling
Counselling and therapy [are] really for people who … are struggling with more serious conditions, whereas coaching is more for people who are already doing well in life, they’re thriving, but they want to reach another level.Gabriel Omat
A counselor can help a client by giving diagnoses and helping them to heal and recover from past difficult traumas and experiences.
Similarly, a coach also helps people, but they are not trained in therapy and generally focus on working with clients that want to improve and reach higher levels in their personal or professional life.
In therapy and counseling, you can really dig into the past and the things that affect the way that you see the world today and [how] you experience things today, whereas coaching is more future-focused, so it’s like, “Let’s look forward. What do we want to create there?”Gabriel Omat
If a counselor helps to clear the earth and lay the foundations of a happier, healthier life, then coaches help to add the buildings and the bells and whistles afterward.
Additionally, you can work with a counselor and a coach simultaneously, but a coach cannot provide the same services as a counselor.
The impact of genuine marketing
Inauthentic marketing is instantly noticeable. People can feel and see when someone is trying to sell them something just to get some income.
When you want to be successful, you have to care about the people that you are working with and be passionate about your mission.
You, the person, and you showing up authentically, and you actually caring about your clients: that is what sells.Gabriel Omat
How to find your true marketing voice
You need to show up as yourself authentically and get comfortable with practicing testing.
I think the best way to show up authentically is just to get out there and see what feels good, and to test.Marc Longwith
- What kind of audience are you attracting?
- What kind of energy are you putting out there?
- How is this energy showing up in your copy and your marketing?
- Which people is this type of energy attracting?
- If it’s not yet the type of people you want, how can you shift the energy to connect with your ideal audience?
How is everything I’m doing actually landing, and who is it bringing into my ecosystem?Marc Longwith
Using AI in marketing
Use ChatGPT and give it specific prompts. Over time in the platform, you can refine your questions, until it starts giving you information that you can use.
You can ask ChatGPT to give you quotes or questions that you can then edit and shift depending on what type of content you are looking for.
Later on, you can use this same approach even for email content. You can even put any previous content that you’ve written into an AI program to clean it up or edit it for you.
Marc and Gabriel’s advice to private practitioners
Gabriel: The work that you do offers life-changing benefits, and know that there are people out there who are willing to invest in truly improving their lives with the services that you can offer them.
Marc: Your clients are looking for your authenticity. They do not want false promises, they want genuine care and consistency. If you can offer that, they will be excited to work with you.
Sponsors mentioned in this episode:
Useful links mentioned in this episode:
- Visit the Energetic Alignment Academy and connect on Instagram.
- Find out more about Group Practice Launch
- Visit practiceofthepractice.com/apply and join our membership communities!
- Check out practiceofthepractice.com/invite to join Next Level Practice
Check out these additional resources:
- Using AI for SEO in growing a group practice with Craig Alsup | POP 858
- Apply to work together
- Events – click on the event’s dropdown
- Sign up to join the free webinars and events here
- Podcast Launch School
- Practice of the Practice Podcast Network
- Free resources to help you start, grow, and scale
- Apply to work with us — a decision-making matrix for your next steps
Meet Joe Sanok
Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners that are growing their income, influence, and impact on the world. Click here to explore consulting with Joe.
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