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Is it possible to use AI in your marketing? Can you use ChatGPT to help you write your blog posts? How can you combine your professional skills and interests with new technology to launch a successful side hustle?
In this podcast episode, Joe Sanok speaks about using AI for SEO in growing a group practice with Craig Alsup.
Podcast Sponsor: PsychMaven Webinar
Starting with 2021’s Killin’ it Camp, we started hearing from so many of you about your
dreams of creating new sources of income outside of the traditional practice setting.
Particularly, we saw a lot of interest in learning about new income streams that could really
scale.
So, with all that in mind, I wanted to see if you might join me live for a free webinar next
week! Dr. David Hall with PsychMaven was a recent guest of mine on the podcast and in our
episode, we talk about David’s passion for doing therapist continuing education trainings,
and how these can provide an amazing, scalable income.
I’m going to be live with David for this exclusive Practice of the Practice webinar, it’s called
“Three Therapist Secrets to Making Money Through Continuing Ed Trainings”. It’s how
continuing education income from in-person and online offerings is way more achievable
than you might think.
It’s going to be live on Thursday, April 13 th 2023 at 2 o’clock Eastern, 1 o’clock Central, noon
Mountain, and 11 o’clock Pacific, and it’s going to be hosted by PsychMaven. And even if
you can’t make it for the live webinar, we are going to have replays available. David is an
expert in this area and I’m so excited to be partnering with him on this!
Please sign up over at joe.mavenwebinar.com.
Meet Craig Alsup
Craig Alsup is a seasoned entrepreneur renowned for his dedication to simplicity and efficiency. He is the owner of a successful 13-therapist Group Counseling Practice in Texas, and leverages his extensive experience to coach business owners and entrepreneurs across the United States and globally on the creation of strategic plans for system efficiency, marketing, and finding freedom in practice.
Craig is also an author, having written books and guides, including the Grow Your Practice Workbook and the Private Practice Google Business Optimization Course and Workbook.
In addition to his coaching and counseling practice, Craig provides marketing consulting services such as Search Engine Optimization and Google Business Optimization.
Visit Live Beyond Counseling and connect on Facebook. Email Craig at [email protected]
In This Podcast
- Tips for owners: when to hire
- Tips for owners: how to get full
- Expand on your natural skills
- Using AI for SEO
- Craig’s advice to private practitioners
Tips for owners: when to hire
When everybody gets to about 70% full, I start the process of trying to get resumes in, trying to reach out to people that have already applied [to see] if they’re still interested … and start the process of hiring at that point.
Craig Alsup
Start hiring new clinicians into your group practice when your existing therapists are around 70% full.
It takes time to find the right people, train them and onboard them, so by the time your new hires can start to see clients, your other employees will nearly be fully booked. So, don’t wait too long.
Tips for owners: how to get full
Some of the essentials for successful marketing include:
- Having a great website
- Uploading good content on the website that describes the services that are offered
- Avoid being too broad or general in your wording and in describing your services
- Use great-quality headshots and authentic photos of your clinicians
- Write 500+ words per page on your website
- Optimize your Google My Business
It’s just been great because as a local practice that clients often come to, Google Business is probably the best way to get in front of those people that are super hyper-local to your practice.
Craig Alsup
- Be specific with your community networking
Expand on your natural skills
If you have had something on your mind – but you’re holding back because you feel unprepared – can you move regardless? Taking the first step and moving before you feel completely ready is often the key to success.
Are there different aspects of business that you’re really good at? Which skills or strategies come more easily to you than to other clinicians, and can you teach them? How can you set up a side hustle that comes from your side hobbies?
I think I’ve been doing that my whole life. It came a little naturally to me to just go, “Okay, I know a little bit. Let me see if I could help somebody and find a way to monetize it”.
Craig Alsup
Using AI for SEO
There have been some exciting new developments with ChatGPT, especially when it comes to using it as a tool for business and marketing.
I’m looking at [using AI for SEO] as sort of an option for building outlines for blogs and coming up with great blog post titles … I think that a lot of the leg work on research … can be shortened by using ChatGPT [although] I think we have to be very careful to not copy-paste.
Craig Alsup
Use ChatGPT and AI tools as methods for boosting your own creativity. Use them as guidelines or helpers in setting up the guidelines for your work, and then complete the actual creative work yourself.
Often, it’s the small details that trip us up when it comes to letting creativity flow, so let ChatGPT do the heavy lifting for you while you focus on writing what’s relevant and true for your marketing and your clients.
Craig’s advice to private practitioners
Growing a group practice is a step-by-step process, and once you have a great roadmap that you can follow with accountability partners and mentors, there is no limit to what you can accomplish.
Books mentioned in this episode:
Craig Alsup – Grow Your Practice Workbook
Craig Alsup – Private Practice Google Business Optimization Course and Workbook
Sponsors mentioned in this episode:
Useful links mentioned in this episode:
- Visit Live Beyond Counseling and connect on Facebook. Email Craig at [email protected]
- Find out more about Group Practice Launch
- Visit practiceofthepractice.com/apply and join our membership communities!
- Check out practiceofthepractice.com/invite to join Next Level Practice
Check out these additional resources:
- How to Host Your First Continuing Education Event with Dr. David Hall | POP 857
- Apply to work together
- Events – click on the event’s dropdown
- Sign up to join the free webinars and events here
- Podcast Launch School
- Practice of the Practice Podcast Network
- Free resources to help you start, grow, and scale
- Apply to work with us — a decision-making matrix for your next steps
Meet Joe Sanok
Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners that are growing their income, influence, and impact on the world. Click here to explore consulting with Joe.
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