Creative Marketing Tips with Nicole Osborne | GP 191

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Which marketing tips work really well for other private practice owners? How can you use your social media as a portfolio for yourself and your business? Why should you consider getting involved in your local markets? In this podcast episode, LaToya Smith discusses current creative marketing tips with Nicole Osborne.

Podcast Sponsor: Pillars of Practice

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Meet Nicole Osborne

A photo of Nicole Osborne is captured. She is a licensed holistic mental health therapist and co-owner of Milk & Honey Therapy. Nicole is featured on Grow a Group, a therapist podcast.

Nicole Osborne is a licensed holistic mental health therapist and co-owner of Milk & Honey Therapy based in Honolulu, HI. Nicole and her husband, Nick, offer Walk and talk Therapy, In-Office Therapy, Virtual Therapy, and Play Therapy. She loves using creative and holistic approaches to help her clients overcome anxiety, depression, trauma, athlete concerns, low self-esteem, life transitions, and identity development issues.

Visit Nicole’s website and connect on Facebook, Instagram, and TikTok.

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In This Podcast

  • First thing’s first: SEO
  • Use social media as a portfolio
  • Get involved in community events
  • Networking can come naturally

First thing’s first: SEO

You need to set up your search engine optimization as a strong foundation whereupon you can create your marketing, because the stronger your SEO, the more of your ideal audience your marketing efforts will reach. For their private practice, Nicole and her partner spent three months setting up their SEO.

[We did] hardcore SEO work where we optimized our entire website and we ended up on … the first page of Google for a number of different topics and categories. (Nicole Osborne)

A strong SEO platform can greatly improve your chances of getting an influx of clients. Optimizing your SEO is perhaps not the most creative marketing tip, but it is one of the most strategic.

Use social media as a portfolio

[Use social media] to give people insight about who you are and your personality, so you can share as much as you feel works for you. We share tidbits of our life and lifestyle, and that helps people get the vibe of who we are. (Nicole Osborne)

Through their social media presence, Nicole and her husband share aspects of their daily life, from their activities to what they experience, as well as helpful mental health advice and bits of information that they know their audience will appreciate. Obviously, be mindful of what you are posting and make sure that it is appropriate for marketing your practice and getting your audience used to you, but social media is a great marketing tool to use. Nicole uses Canva to create her social media postings.

Get involved in community events

Something that often works well as a marketing tip is to get a booth or a table in local community markets!

It’s also a way for people to get to know us in person and also to get to have more information on mental health in general. If you have a booth or a table at some kind of event or conference or market, you’re able to showcase your practice and talk about yourself and who you are and that can help you interact with future potential clients. Even if that person doesn’t become your client, they may pass that information on to somebody else. (Nicole Osborne)

Consider setting up a table or a booth at your next local market and passing out flyers, mental health tips, resource cards, or any sort of small helpful piece of information that someone can use in their life as well as having a way to contact you. Nicole’s tip: have some products or information be at eye level on your booth table so that clients can easily read about you and your work as they pass your table.

Networking can come naturally

You talk every day at your job, so that’s not a problem! If you feel shy or unsure about networking, practice by first going into other mental health or medical spaces. Go to conferences or trainings and talk about yourself and your practice. You don’t have to go with an agenda. You can just talk about mental health awareness, open up the conversation, allow people in, and strike up a connection.

Consider offering your audience some unique products

Have other offers for your audience and clients to choose from when they are considering taking up therapy with you in your practice. Consider walk-and-talk therapy, online sessions, group sessions, resources, or extra offerings that you would also enjoy giving that you know your ideal client would appreciate.

A lot of the times the clients will be like, “Yeah, I love [that offering]”, and then they become our clients and sometimes they don’t do [the] walk and talk therapy, it’s just the fact that it pulled them in and it was intriguing to them. (Nicole Osborne)

Get trained in different modalities as well because these unique combinations of skills can also market – and position – yourself as an expert in the field.

Useful links mentioned in this episode:

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    Meet LaToya Smith

    An image of LaToya Smith is captured. She is a consultant with Practice of the Practice and the owner of LCS Counseling. LaToya is featured on the Practice of the Practice, a therapist podcast.

    LaToya is a consultant with Practice of the Practice and the owner of LCS Counseling and Consulting Agency in Fortworth Texas. She firmly believes that people don’t have to remain stuck in their pain or the place they became wounded. In addition to this, LaToya encourages her clients to be active in their treatment and work towards their desired outcomes.

    She has also launched Strong Witness which is a platform designed to connect, transform, and heal communities through the power of storytelling.

    Visit LaToya’s website. Connect with her on FacebookInstagramStrong Witness Instagram, and Twitter.

    Apply to work with LaToya.