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Where can you place your passion for therapy in your practice for it to grow? What is the antidote to fear? Which few things do all successful private practice owners do?
In this podcast episode, Joe Sanok speaks about growing your private practice with Jane Travis.
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Meet Jane Travis
Jane was a counsellor for 14 years and knows how hard it can be to attract clients. Now she’s helped hundreds of other therapists to grow a profitable practice out of their passion.
She runs the Grow Your Private Practice membership, produces The Grow Your Private Practice Show podcast and was the author of the Grow Your Private Practice book. She lives in beautiful Lincoln with her grown-up kids and dog, Kim.
Visit Jane’s website and connect on Facebook, Instagram, and LinkedIn.
FREEBIE: Check out Jane’s Free Resources to Help You Grow Your Practice!
- Differences between US and UK marketing
- Setting up an attractive Facebook group
- Successful therapists in private practices do these things:
- Jane’s advice to private practitioners
Differences between US and UK marketing
When Jane started in private practice, there were two ways a person could typically be a counsellor;
- Being employed in the NHS, in a charity, or in another practice
- To take private clients, not usually with insurance
Many counsellors who chose to work privately struggled to set their hourly rates since they empathized with their clients and therefore didn’t want to charge them too much, but this ended up costing them their business.
Certainly for me, I really had a problem with the … money mindset thing, that I’m asking people who really needed help to pay me money … Like I said, I’m not the only person to feel like that. So that was one of the things that [is] very difficult for people who are just starting out. (Jane Travis)
When you’re working for another company or organization, no money changes hands and you and your client just focus on the session. However, when you run the practice, you have to get used to asking for payment and charging clients.
Setting up an attractive Facebook group
I think it all comes down to that word, “passion”. I think I just really loved doing it! I really loved having my Facebook group, I really loved thinking about what I was going to share. I’d go Live every week … I just used to love it! And I think if you love something, it just rubs off [onto others], doesn’t it? (Jane Travis)
Back when Jane ran her Facebook group, Facebook was still a new site that was well-loved and utilized, before Instagram and other social media platforms became more popular.
From this successful group and following, Jane was able to build a strong and well-received membership group.
Successful therapists in private practices do these things:
1 – Niche: knowing who your dream client is going to be
I think what happens is that people struggle with a niche because they don’t want to feel as if they’re going to push people away … For some people, that feeling that they’re not allowed to be the expert [when they’re told the client is] can hold them back (Jane Travis)
2 – Market specifically: once you know who your best-fit clients are, you can speak directly to them, which dramatically boosts the success of your marketing efforts
3 – Be authentic: you don’t have to show off – let people know that you understand them
[With marketing] you just have to let people know that you understand them and you understand the issues that they’re going through. I personally believe that the more you can totally focus on your potential clients, what they’re struggling with, and how you could potentially help them … The more that starts to be easier because it’s not about you. When it comes to marketing, it’s not about you. You don’t have to prove anything. All you have to do is let people see that you’re passionate about what you do. (Jane Travis)
Jane’s advice to private practitioners
Action is the antidote to fear! Take action, because even if it doesn’t work out the way you want, at least you will have information to work with. Take baby steps, because that’s what reduces and minimizes fear.
Sponsors Mentioned in this episode:
- Head on over to gusto.com/joe to learn all about their payroll solutions.
- Apply to work with us one-on-one!
- Level Up Your Practice with these free Level Up Week recordings!
Books mentioned in this episode:
Jane Travis – Grow Your Private Practice
Useful links mentioned in this episode:
- Visit Jane’s website and connect on Facebook, Instagram, and LinkedIn.
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Email Joe at [email protected] to suggest guests for the show
Check out these additional resources:
How to Engage in the Present and Avoid Burnout with Eric Recker | POP 969
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Meet Joe Sanok
Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners who are growing their income, influence, and impact on the world. Click here to explore consulting with Joe.
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