Do you need a quick branding recap on the essentials of building a strong brand? How is branding like your bucket of business answers? Why is it essential for you to be mindful of the colors that you use?
In this podcast episode, LaToya Smith speaks about how building a strong brand identity can help you build a practice that you love with Samara Stone.
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Meet Samara Stone
Since 2005, Samara has been the Founder of The Stone Foundation, a behavioral health firm in Maryland.
Samara created PerfectedPractice in 2013 to support behavioral health professionals in building private practices that make a minimum of 5k a month within 6 months of opening their doors. These therapists make the leap from employee to entrepreneur giving them the freedom to live and work on their own terms without fear of burnout or lack.
As a coach, Samara is the perfect balance of compassion and accountability, offering insightful strategy while nurturing the emotional resilience needed to approach entrepreneurship with the confidence to take inspired action.
In This Podcast
- Samara’s definition of branding
- Branding paints the blank canvas
- Why colors are important in branding
Samara’s definition of branding
Branding is kind of what you do before you start marketing your practice. It’s the clarity that you have around your niche.Samara Stone
It’s important to first understand that branding and marketing are two separate entities, because when people traditionally think of “branding” they are actually thinking about marketing strategies without realizing it.
[Branding is about knowing] who you want to work with, the position that you want to have in the field, what your unique strengths are, and the way in which you want to communicate with your audience … so that they come to know, like and trust you and understand who you are and what value you bring to the table.Samara Stone
Branding is about finding that initial understanding of who you are, what you do, who you do it with, and why you are doing it, and then marketing is how you explain and share those values with your community.
Branding paints the blank canvas
I like to say that when we are facing the blank canvas and trying to figure out, “What am I going to say to get myself started and get my clients in the door?” Branding is there to provide answers.Samara Stone
So, if you are at the very beginning of your branding journey – or you want to rebrand your business – literally take a pause.
Take a moment to be still and present with yourself so that you can be thoughtful and consider what you want to be doing with your work over the next few years:
- Who do you want to serve?
- What do they need the most from you?
- How can you best describe to them that you have what they need?
These are the barebones of a branding foundation that you can use for answers when you are making choices for the rest of your business, like your consistency, your messaging, and your visuals.
Are you branching out? Look in your branding bucket for answers, so that you can stay true to the foundations of your business while expanding it.
Why colors are important in branding
Colors are important in branding for three main reasons:
- They unify all the aspects of your business, from your website to your socials and even your business cards
- Color psychology is real and you can use it to produce the desired effect on your audience when they look at your materials
So, color is one of the layers that helps communicate your message about who you are and what folks can expect when they’re working with you, so use that as an advantage!Samara Stone
- Using your colors consistently creates consistency and that consistency is key to your audience finding you trustworthy and noticing your posts in between their other social media posts
Useful links mentioned in this episode:
- To learn more and request a free 30-day trial, visit blueprint-health.com
- Visit Samara Stone’s website, Perfected Practice, and Facebook, Instagram, and LinkedIn.
Check out these additional resources:
- How To Use Storytelling To Increase Your Brand with Anthony Butler | GP 172
- Practice of the Practice Network
- Group Practice Launch
- Group Practice Boss: www.practiceofthepractice.com/grouppracticeboss $149 a month
- PoP Group Practice Owners Facebook Group
- Free resources to help you start, grow, and scale
- Work with us
- Practice of the Practice Network
Meet LaToya Smith
LaToya is a consultant with Practice of the Practice and the owner of LCS Counseling and Consulting Agency in Fortworth Texas. She firmly believes that people don’t have to remain stuck in their pain or the place they became wounded. In addition to this, LaToya encourages her clients to be active in their treatment and work towards their desired outcomes.
She has also launched Strong Witness which is a platform designed to connect, transform, and heal communities through the power of storytelling.
Email her at [email protected]