How To Use Storytelling To Increase Your Brand with Anthony Butler | GP 172

How To Use Storytelling To Increase Your Brand with Anthony Butler | GP 172

Have you been trying to create content to boost your marketing, but to no avail? Are you exasperated by the idea of marketing to Google’s algorithms rather than to your ideal clients? What stories can you share to connect with your audience?

In this podcast episode, LaToya Smith speaks about how to use storytelling to increase your brand with Anthony Butler.

Podcast Sponsor: Therapy Notes

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Meet Anthony Butler

A photo of Anthony Butler is captured. He is the founder of the digital marketing agency Can-Do Ideas and the creator of the Primal Storytelling content system. Anthony is featured on the Grow A Group podcast.

Anthony Butler is the founder of the digital marketing agency Can-Do Ideas and the creator of the Primal Storytelling content system. A highly regarded expert in brand storytelling and digital marketing, Anthony graduated from the United States Military Academy at West Point and the US Army Ranger School. He is a combat veteran and commanded an infantry company in Iraq during the invasion of Baghdad. He is also a Brazilian Jiu-Jitsu blackbelt and currently resides in Montana with his wife and two sons.

Visit Primal Storytelling and connect on Instagram and LinkedIn.

In This Podcast

  • How can you get the word out about your business?
  • How to tell your story
  • Remove the obstacles
  • The three core stories you should tell

How can you get the word out about your business?

Of course, you need to market your private practice. Of course, you need to get people to know you and see your name and understand your services.

However, you need to get the word out to the right people about your business. So, rather than advertising anywhere for anyone, be specific, and work to truly connect with your ideal clients.

I think the big mistake that every business is making is that they create content because they want organic traffic, so they’re writing for Google, they’re writing for the bot that Google sends out to the website … they create content that they think is pithy and smart but they’re not thinking about who their actual audience is.

Anthony Butler

Due to the importance of SEO and keywords and backlinks, many companies have focused on writing for Google and the algorithm more so than they have for their clients, and that can backfire if you don’t find the balance.

Sure, write for the algorithm to market you, but also write for the person who is actually looking for your help.

How to tell your story

Focus on a group of people that you love working with and on the main problems that they face, and talk about them.

How can you help that person overcome, heal, or resolve that problem?

How do we impact someone’s life? I’m sure in a [private] practice, maybe you’re helping people overcome anxiety … if you have a specialty, focus on the audience and who you’re really wanting to work with, start with them. Talk to them, [and] create content for them.

Anthony Butler

You might feel like you don’t have a story but think deeper because you do.

  • Start with your origin story: how did you get started?


  • Putting yourself on a pedestal: people don’t connect with that.

People appreciate and are drawn to authenticity, and that means that a person is honest, upfront, and genuine about their successes and failures.

Remove the obstacles

There is always hesitation in a person when they are about to start a new relationship, whether that relationship is with a therapist, the new neighbor in the building, or a potential friend.

So, make it easier for your ideal clients to talk with you. Remove any obstacles or things that could prevent them or dissuade them from trying to reach you.

How do I alleviate the fear ahead of time so that when someone wants to make the decision to work with you, you’ve already taken away all [of] those obstacles right up front … make it as easy as you possibly can.

Anthony Butler

Explain what you do, how you do it, and what you can do for them. Explain some of your background, your skills, and how they can benefit your clients. Finally, explain how they can get in touch with you through a simple and easy-to-follow process.

The three core stories you should tell

1 – Your origin: how you got started and why you are going it.

2 – Vision story: what are you trying to accomplish? Who are you trying to help?

What are you trying to accomplish? In [this] vision story, you really want to talk about who you are trying to help because you want to connect with your best audience, and not everyone is going to be a good fit for exactly what you do and that’s okay.

Anthony Butler

3 – Value stories: a story with a takeaway that your audience will find either inspirational, aspirational, or educational.

Books mentioned in this episode:

Anthony Butler – Primal Storytelling: Marketing for Humans

Useful links mentioned in this episode:

Check out these additional resources:

Meet LaToya Smith

An image of LaToya Smith is captured. She is a consultant with Practice of the Practice and the owner of LCS Counseling. LaToya is featured on the Practice of the Practice, a therapist podcast.

LaToya is a consultant with Practice of the Practice and the owner of LCS Counseling and Consulting Agency in Fortworth Texas. She firmly believes that people don’t have to remain stuck in their pain or the place they became wounded. In addition to this, LaToya encourages her clients to be active in their treatment and work towards their desired outcomes.

She has also launched Strong Witness which is a platform designed to connect, transform, and heal communities through the power of storytelling.

Visit LaToya’s website. Connect with her on FacebookInstagramStrong Witness Instagram, and Twitter.

Apply to work with LaToya.

Email her at [email protected]

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