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What are some easy, quick, and cost-effective tips for hosting your first pilot event? Why must you do an experimental run before truly giving it a shot? How can you use your tech tools for success?
In this second episode of a two-podcast series, LaToya Smith speaks about how to host an event with Dr. Tekesia Jackson.
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Meet Dr. Tekesia Jackson
Doctor TK is a Licensed Clinical Psychologist, Therapist Business Coach, Author, and Content Creator. She is the CEO of Branding 4 Abundance, serving hundred of therapists annually to Design and Build an Abundant Mental Health Business and Lifestyle. Doctor TK has been a college professor for over 17 years and has built a profitable solo and group practice over the last 10 years. Her love for teaching and coaching has created an impact as a clinical supervisor, serving the re-entry population and program development through various non-profits across the country, all while being a wife and mom!
Visit Dr. TK’s website, and connect on Facebook, Instagram, and LinkedIn.
In This Podcast
- Use your technological tools
- Create a pilot event
- Start small and grow from there
Use your technological tools
One positive that came out of the pandemic in 2020 was that most of the world became adept and more comfortable with using virtual and online platforms.
Use this shift to your advantage!
Find your own [online] swag and your own model, and determine what your audience likes. What are they attracted to [digitally]? But also [you need to] understand trends.
Dr. Tekesia Jackson
Find the platforms that best suit you and your audience, and start studying and using the trends. For example, the word “webinar” is seldom used to spark and gather interest nowadays, and rather use the word “information sessions”.
Start to utilize language that will be attractive to your clients where they can feel at ease and want to show up.
Dr. Tekesia Jackson
Create a pilot event
Experiment first to get a feel of what you want to do, and what is expected of you, when the stakes are low.
Test the waters of your idea first. Reach out to your existing client base to get a sense of what your audience thinks of your idea before you invest a whole lot of time, energy, and money into creating something that they may not even want to partake in.
Maybe we want to nurture our audience first because the last thing we want to do for any launch or anything, including events, is [to] launch something [but] you don’t have anybody to launch it to.
Dr. Tekesia Jackson
For your pilot event:
- Get clear on what you want to offer, and see if somebody wants to pay for it.
- Imagine the client’s perspective: what would you want to have available to you when you go to a new event?
- Think of transport, food, WIFI, and parking – have these small amenities sorted.
- What will you need to run the event successfully? Even an assistant, like a friend to assist you.
Just be clear on what information or experience you are providing, and what I mean by that … is don’t give too much. Less is more.
Dr. Tekesia Jackson
Start small and grow from there
Your first event is not going to be your best – thankfully! Every time you reiterate something, both you and the skill develop a little further.
Rather than working yourself up to do something huge, start small, because it’s way more important that you start and give it a solid try than not doing anything at all.
What I’m getting at is [to] start where you are, use what you have, and consider where you are coming from … do your budget first, don’t do your budget after.
Dr. Tekesia Jackson
Events are expensive, so save yourself the extra pain by doing things small on the first run to get a bite before going bigger.
Books mentioned in this episode:
Useful links mentioned in this episode:
- Visit Dr. TK’s website, and connect on Facebook, Instagram, and LinkedIn.
- What’s your phase of practice? Click here to get full access, totally free!
Check out these additional resources:
- How To Host An Event with Dr. Tekesia Jackson – Part 1 | GP 155
- Practice of the Practice Network
- Group Practice Launch
- Group Practice Boss: www.practiceofthepractice.com/grouppracticeboss $149 a month
- PoP Group Practice Owners Facebook Group
- Free resources to help you start, grow, and scale
- Work with us
- Practice of the Practice Network
Meet LaToya Smith
LaToya is a consultant with Practice of the Practice and the owner of LCS Counseling and Consulting Agency in Fortworth Texas. She firmly believes that people don’t have to remain stuck in their pain or the place they became wounded. In addition to this, LaToya encourages her clients to be active in their treatment and work towards their desired outcome.
She has also launched Strong Witness which is a platform designed to connect, transform, and heal communities through the power of storytelling.
Visit LaToya’s website. Connect with her on Facebook, Instagram, Strong Witness Instagram, and Twitter.
Email her at [email protected]
