Do you miss being in a community with therapists who are going through similar phases that you are? Have you been thinking about learning with people again like you used to? Can you see yourself starting or joining a mastermind group that’s tailored to your skills, goals, and future aspirations?
In this podcast episode, LaToya Smith speaks about how to start and grow a mastermind group with Jeremy Shapiro.
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Meet Jeremy B. Shapiro
Jeremy B. Shapiro is a serial entrepreneur with a focus on software as a service (SaaS), technology, and information marketing.
In his role as a mentor and coach to entrepreneurs, Jeremy has helped small business owners make the transition from “solopreneur” to “business owner” – an important distinction that many entrepreneurs can easily miss when working “in” their business instead of “on” their business. Since 1998, Jeremy has been helping entrepreneurs discover the core strengths in themselves and their business, and realize their true potential combining passion and expertise to grow their businesses and attain the freedom they deserve. Through structured masterminding, one-on-one coaching, and consulting work, Jeremy can uncover hidden opportunities within individual businesses that provide the maximum profit for the business owner.
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In this Podcast
- What is a mastermind group?
- Aim for like-minded people
- How to start a mastermind group in your area
- How to find the right people
What is a mastermind group?
A mastermind is defined as the coordination of knowledge and effort in the spirit of harmony between two or more people for the entertainment of a definite purpose. (Jeremy Shapiro)
In a mastermind group when people get together to achieve the same or similar goals, the impact that they co-create is multiplicative, not additive.
The growth that they all share and contribute toward becomes exponential as they learn and progress together, sharing knowledge and information multiple times faster than if they were doing it alone.
If you’ve got a problem, challenge, or idea that you want to sort out and you have a few different people working on that together, it’s just that you get a doubly or triply good solution; it’s a significantly, exponentially larger difference in the solutions you can find and the problems you can work around whether it’s in your business or the life that comes with an entrepreneur and business owner. (Jeremy Shapiro)
Aim for like-minded people
If you are seriously looking for people to be in a community with to elevate your business and yourself as the business owner, look for people who are:
- Lifelong learners
- Managing post-revenue businesses that they want to grow and scale
When we look at who’s a good fit for our group, we have a pretty tight definition of who is a good fit and who’s not, and that helps us curate a room of like-minded individuals who really want to see each other succeed and grow in their business. (Jeremy Shapiro)
Of course, a new business owner, solopreneur, or business owner with a new company can still be part of mastermind groups, but it is important that you find people who are on your level and want to level up together.
It won’t do you much good to join a group of professionals who are either way ahead or behind you in experience, revenue, or goals, because then it would be difficult for group cohesion. Get a team together of people who are at a similar level and desire to move on up, and then strike up a mastermind group together.
How to start a mastermind group in your area
1 – Create the avatar for your ideal mastermind participants: as you do with your clients, create your ideal group participant avatar:
- Where are they at in their business?
- Which goals are they striving to achieve?
- What types of problems are they looking to solve?
2 – Go to conferences and collections of therapists to advertise the mastermind group.
3 – Offer a space for shared learning for participants to give and receive feedback, information, and lessons.
4 – In the beginning, keep it intimate. The right amount of people is related to how much time you have for weekly accountability meetings.
5 – Offer a hot seat where people have the chance to have the spotlight to share, ask for, and offer feedback.
The group can jump in and again cover the things that you don’t know you didn’t know so you can have those breakthroughs and those insights and walk away with actionable accountability items to help grow your business. (Jeremy Shapiro)
How to find the right people
- Word of mouth
- Organic media
Paid advertising is a great way to get the word out, however, it might not be the best way to attract the right people that you want in your mastermind to you. You need to screen them properly since the right type of person is crucial to the success of the group.
The best place you can go, especially when you are starting a mastermind, is to your community. Who else do you know that is in a similar position … Who are the other business owners that I know that want to be growing and want to be scaling what they’re already doing? (Jeremy Shapiro)
Books mentioned in this episode:
Napoleon Hill – Think and Grow Rich
Useful links mentioned in this episode:
- Visit Bay Area Mastermind and connect on Facebook, Instagram, and LinkedIn.
- What’s your phase of practice? Click here to get full access, totally free!
- Find out more about Gusto and use the promo code JOE
Check out these additional resources:
Apply to work with us — a decision-making matrix for your next steps
Meet Joe Sanok
Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners who are growing their income, influence, and impact on the world. Click here to explore consulting with Joe.
Thanks For Listening!
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