Launching a Supervision Directory with Dr. Amy Parks | POP 838

A photo of Dr. Amy Parks is captured. She is a psychologist and the founder of the Clinical Supervision Directory. Dr. Parks is featured on the Practice of the Practice, a therapist podcast.

Have you ever struggled to find a supervisor? Are you ready to match with great clinicians that are looking for your supervision? Can you as the CEO make yourself operationally insignificant within your private practice?

In this podcast episode, Joe Sanok speaks about launching a supervision directory with Dr. Amy Parks.

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Meet Dr. Amy Parks

A photo of Dr. Amy Parks is captured. She is a psychologist and the founder of the Clinical Supervision Directory. Dr. Parks is featured on the Practice of the Practice, a therapist podcast.

Dr. Amy Fortney Parks brings over 30 years of experience working with children, adolescents, and families as both an educator and psychologist. She is a passionate “BRAIN-ENTHUSIAST” and strives to help everyone she works with understand the brain science of communication, activation, and relationships.

Dr. Parks has a Doctorate in Educational Psychology with a specialty in developmental neuroscience. She is a Child & Adolescent Psychologist as well as the founder and Clinical Director of WISE Mind Solutions LLC and The Wise Family Counseling, Assessment & Parent Coaching in Virginia. She is also the founder of the Clinical Supervision Directory – a connection super-highway for supervision-seekers working towards licensure in counseling and social work across the US.

Visit The Clinical Supervision Directory and connect on Facebook and Instagram.

FREEBIE: Sign up to be a supervisor in the directory and use the code “JOE” to receive a discount on your annual membership!

In This Podcast

  • Prepare your practice for success
  • Dr. Parks’ directory experience
  • Lessons from the launch
  • Why you should join the directory
  • Dr. Parks’ advice to private practitioners

Prepare your practice for success

1 – Take your ego out of it. Hiring a clinical director and someone to help you within your private practice does not make you an inefficient or unsuccessful owner – quite the opposite.

Hiring professional help that allows you to take some tasks off of your plate to focus on growing your private practice is one of the best, most rewarding decisions (and investments!) that you can make for the success of your practice.

2 – Become operationally insignificant. Design and set up your private practice so that admin queries, questions needing answers, and procedural steps do not fall completely into your responsibility to resolve.

Create a handbook or a manual on everything to do with your business so that when your clinicians have standard questions, they can find the answers there.

Our systems in our way-book are so clear that I’m operationally insignificant, except for visionary work and the clinical needs of the day-to-day demands of our clients, there should be no operational questions [directed at me].

Dr. Parks

3 – Direct a path to one answer. By creating a document or a procedural system where everything is streamlined, your clinicians and admin staff won’t have multiple answers to one question.

Make information easily accessible to everyone, and clear to read and comprehend.

Dr. Parks’ directory experience

Throughout the lockdown in 2020, while Dr. Parks was working, she noticed some gaps in the market that could have been tended to.

We’ve all heard stories for years about how difficult it is to find supervision, or how people struggle with locating a supervisor when they’re looking for one, and I had just in 2020 … heard stories [like this], and I started to hear horror stories.

Dr. Parks

So, she decided to take action. By getting money together, Dr. Parks did research with an assistant to understand how supervisors are certified, how to become licensed in different states, and how to be a great supervisor in general.

We went from a team of two to adding on a copywriter, another person who does our graphics, we have a social media team, and we have a newsletter … yeah, it’s a thing! It’s a pretty big thing!

Dr. Parks

Lessons from the launch

  • To have brainstormed more objections and questions
  • Be clear on why people need to join the directory
  • Investing early on in getting buy-in from counseling companies and organizations
  • Knowing that it’s a constant process of tweaking and changing

Why you should join the directory

1 – Make it easier for supervision-seekers to find you

2 – Be clear about who you are, where you are, and what you do

3 – Connect with clinicians from your state

For the supervisor, again, it’s an opportunity to say, “Here I am, I’m available! And here is the information about me” … it’s kind of like Tinder for supervision, except there’s no dating!

Dr. Parks

4 – With backlinks, the directory boosts your SEO and search ranking as well!

Dr. Parks’ advice to private practitioners

Remember what it was like to be in supervision, and remember what it was like to start out. Know that experienced practitioners can make that struggle easier for the next generation of clinicians, which helps the greater community at the end of the day.

Useful links mentioned in this episode:

Check out these additional resources:

Meet Joe Sanok

A photo of Joe Sanok is displayed. Joe, private practice consultant, offers helpful advice for group practice owners to grow their private practice. His therapist podcast, Practice of the Practice, offers this advice.

Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners that are growing their income, influence, and impact on the world. Click here to explore consulting with Joe.

Thanks For Listening!

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