Seven Figure Practice Series: Keeping Your “Why” as You Scale with Chantal Hayes | POP 939

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Seven Figure Practice Series: Keeping Your "Why" as You Scale with Chantal Hayes | POP 939

How are you maintaining and preserving the “why” of your practice in the midst of running it? What can busy practice owners do to recenter, recalibrate, and realign with their best selves to continue being great leaders? How often do you allow yourself to step back?

In this Seven Figure Practice Series podcast episode, Joe Sanok speaks about keeping your “why” as you scale with Chantal Hayes.

Podcast Sponsor: Alma

A photo of podcast sponsor, Alma is captured. Alma is an insurance company for therapists. Alma sponsors the Practice of the Practice podcast.

Going in-network with insurance can be tough. Filing all of the right paperwork is time-consuming and tedious, and even after you’re done, it can take months to get credentialed and start seeing clients.

That’s why Alma makes it easy and financially rewarding to accept insurance. When you join their insurance program, you can get credentialed within 45 days, and access enhanced reimbursement rates with major payers. They also handle all of the paperwork, from eligibility checks to claims submissions, and guarantee payment within two weeks of each appointment.

Once you’ve joined Alma’s insurance program, you can see clients in your state of licensure regardless of where you’re working from.

Learn more about building a thriving private practice with Alma at

Meet Chantal Hayes

​A photo of Chantal Hayes is captured. She is the Founder and Executive Director at Banyan Tree Counseling & Wellness. Chantal is featured on the Practice of the Practice, a therapist podcast.

​Chantal is the Founder and Executive Director at Banyan Tree Counseling & Wellness. She is a LCMHC-S, Licensed Clinical Mental Health Counselor Supervisor, specializing in anxiety, depression, young adult (20-something) life transitions, mindfulness, religious trauma, individuating from family-of-origin, grief and loss, women’s issues, and couples/relationship counseling.

Visit Banyan Tree and connect on Instagram and LinkedIn.

In this Podcast

  • Scaling a small group practice
  • The need to preserve your “why”
  • Helpful habits to maintain your “why”
  • Chantal’s advice to private practitioners

Scaling a small group practice

In any small group practice with less than 10 clinicians working on your team, there are ways that you can still bootstrap, wear the hats, and organize problems quickly.

However, once you switch up to running a practice with more than 10 clinicians, even up to 20, there needs to be some shift in how you run the business so that you are not the only one in a management position.

Figuring out how to delegate was really important, and [brainstorming] what things I could offload, and what things are kind of just over my head at this point … So, learning how to give away some of those things was very helpful. (Chantal Hayes)

The need to preserve your “why”

Preserving the DNA of the group practice is essential, especially when you begin to truly scale up.

By hiring lots of people, managing things, and overseeing changes, your vision, mission, and value statements need to be upfront and center so that they don’t get lost amid all the new elements being added to the business.

I think … looking at why I started to become a therapist in the first place, why did I go to grad school? And really, it’s because I wanted to help people. (Chantal Hayes)

Helpful habits to maintain your “why”

Something that Chantal recommends to private practice owners is to regularly take a step back from the nitty-gritty of running a business to reconnect with themselves, as well as to maintain a broader outlook on the business.

To ground myself and recognize what I’m doing well as a leader, where my shortcomings [are] … it’s a lot of introspection. I think that really looking inward is helpful to help you lead the group because it’s a big job. (Chantal Hayes)

Having a moment to get an overview of how the practice is running and which direction it is moving in can help you to focus on where you can hone in on elevating and realigning it with its foundational mission and vision values.

Chantal’s advice to private practitioners

Stay authentic! Don’t get too caught up on the money, the admin, or the numbers. Do them well and do them right without giving up on your values.

Sponsors Mentioned in this episode:

Books mentioned in this episode:

Kim Scott – Radical Candor: Be a Kick-Ass Boss Without Losing Your Humanity

Mike Michalowicz – Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine

Useful links mentioned in this episode:

Check out these additional resources:

Seven Figure Practice Series: Solid Systems for Maximum Profit and Better Employee Benefits with Irene Schreiner | POP 938

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Meet Joe Sanok

A photo of Joe Sanok is displayed. Joe, private practice consultant, offers helpful advice for group practice owners to grow their private practice. His therapist podcast, Practice of the Practice, offers this advice.

Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners who are growing their income, influence, and impact on the world. Click here to explore consulting with Joe.

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