Starting and Growing a Side-Gig Private Practice with Brian Cooper | POP 785

A photo of Brian Cooper is captured. Brian Cooper is the owner of North Collective Counseling in Rocherster, Michigan a suburb of Detroit. Brian Cooper is featured on Practice of the Practice, a therapist podcast.

Can private practice be a successful and doable side-gig? What is one of the best investments you can make for your personal and professional success? What is a key factor of almost all successful private practitioners?

In this podcast episode, Joe Sanok speaks about starting a growing a side-gig private practice with Brian Cooper.

Podcast Sponsor: Level Up Week

A photo of the Podcast, Sponsor Level Up Week, is captured. Level Up week sponsors the Practice of the Practice Podcast

You’re probably entering that phase where you start to set yourself up for 2023, you’re thinking about what your goals are gonna be, what you’re not going to do, and what you hope to achieve.

But regardless of where you are within your private practice journey, I’m challenging you to make these last few months count, to dig deep, and to make next year the one for big changes within your business – and more importantly – within yourself.

So if you’ve been looking for a sign to either start your own private practice, grow from solo to group, or become a next-level group practice boss, this is it…and you’re certainly not alone, because Practice of the Practice is doing something we’ve never done before.

We’re so convinced that now is the time for you to grow that we’re dedicating all our resources to help you do it. We’re all in. Every single one of us. And we’re inviting you to go all in and level up.

From September 12 to 15 we’ll be running ‘Level Up’ week to help you decide what will work best for you in your private practice journey. There will be webinars, Q&As with experts, and a chance for you to meet your accountability partners, facilitators, and community.

So if you’re ready to make a change and level up, register at and follow our Facebook and Instagram pages @practiceofthepractice for live updates and event details.

Make September 2022 the month that you start your journey and level up.

Meet Brian Cooper

Brian Cooper is the owner of North Collective Counseling in Rocherster, Michigan a suburb of Detroit. He specializes in working with interracial and multicultural couples as well EMDR trauma counseling.

Brian has the privilege of helping couples find their way back to each other with greater connection, love and intimacy and helping individuals heal from what they’ve experienced in their past.

Visit North Collective Counseling and connect with them on Facebook and Instagram.

In This Podcast

  • Sit with your logo
  • Network!
  • Find your community
  • Going from side-gig to full-time
  • Brian’s advice to private practitioners

Sit with your logo

Business is multifaceted and requires you to diversify your focus and energy multiple times a day.

However, some things work best when you – and mostly you – work on them. One of these is your logo design.

One evening I searched around and played on Photoshop and I came up with something that I liked … I probably spent more time on it [than someone else would’ve] but I had the time to spend on it.

Brian Cooper

Your logo is important because it is a visual representation of your business. Create some intentional time to sit with it and think about it to give it the best chance of success, and to properly resonate with you and your clients.


A key factor of a successful private practice, whether it’s a side-gig, solo, or group, is for you to network.

Create connections with other therapists and mental health providers in your community, create a referral system, and build a network of support.

I’ve been networking with other therapists and trying to connect with [others] who have done this exact thing.

Brian Cooper

Find your community

The next step to networking is joining a group of other like-minded therapists like yourself who are all going through similar motions in their business.

This can be a lonely job and industry to work in so to not have to feel like I’m doing it alone was a huge investment for me … to have that as a resource to know [that] I’m not doing this alone made the biggest difference for me.

Brian Cooper

Investing in joining a group of other professionals who are developing their business is akin to investing in yourself.

This exchange of experience and wisdom will motivate you, inspire you, create accountability, and will show you that everything you desire to achieve in your business is possible.

Going from side-gig to full-time

You get to build your business in the way that you want to build it when you start it off as a side-gig.

It will take a lot of work, and there will be months when you are working two jobs before you swing more fully into your private practice, but it will be worth it.

Those are the things I’m willing to do in hopes of being able to do this the way that I want to do it in the future.

Brian Cooper

You can take more risks, experiment and explore more, and build it as you want to.

Starting your private practice as a side-gig before transitioning over into full-time is a great way to lay the foundation of the private practice while building it the way that you want to work in it.

Brian’s advice to private practitioners

Find your community to share support with and give support to because you don’t have to do this all by yourself. In owning a private practice, you have the honor of helping people in life. Be mindful of this privilege, and know that the work is worth it.

Useful Links mentioned in this episode:

Check out these additional resources:

Meet Joe Sanok

A photo of Joe Sanok is displayed. Joe, private practice consultant, offers helpful advice for group practice owners to grow their private practice. His therapist podcast, Practice of the Practice, offers this advice.

Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners that are growing their income, influence, and impact on the world. Click here to explore consulting with Joe.

Thanks For Listening!

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