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What is one thing that you can do to combine creating a new stream of income with growing your practice as well as your network? Have you considered hosting a Continuing Education event? Did you know that it’s not as complex as you might’ve considered?
In this podcast episode, Joe Sanok speaks about how to host your first Continuing Education (CE) Event with Dr. David Hall.
Podcast Sponsor: PsychMaven Webinar
Starting with 2021’s Killin’ it Camp, we started hearing from so many of you about your
dreams of creating new sources of income outside of the traditional practice setting.
Particularly, we saw a lot of interest in learning about new income streams that could really
scale.
So, with all that in mind, I wanted to see if you might join me live for a free webinar next
week! Dr. David Hall with PsychMaven was a recent guest of mine on the podcast and in our
episode, we talk about David’s passion for doing therapist continuing education trainings,
and how these can provide an amazing, scalable income.
I’m going to be live with David for this exclusive Practice of the Practice webinar, it’s called
“Three Therapist Secrets to Making Money Through Continuing Ed Trainings”. It’s how
continuing education income from in-person and online offerings is way more achievable
than you might think.
It’s going to be live on Thursday, April 13 th 2023 at 2 o’clock Eastern, 1 o’clock Central, noon
Mountain, and 11 o’clock Pacific, and it’s going to be hosted by PsychMaven. And even if
you can’t make it for the live webinar, we are going to have replays available. David is an
expert in this area and I’m so excited to be partnering with him on this!
Please sign up over at joe.mavenwebinar.com.
Meet Dr. David Hall
Dr. David Hall is a family therapist and mental health counselor who is the Clinic Director of Haven Counseling Center, which he founded as “Haven Family Psychiatry” in 2015. His expertise is in the therapeutic use of story, imagery, and metaphor as ways to help people see their lives and new solutions. Dr. Hall also provides clinical supervision for post-graduates seeking LPC-MHSP and/or LMFT licensure in Tennessee.
Along with his clinical work, Dr. Hall is the Founder and Creative Lead of PsychMaven, a group that provides courses, consulting, and other resources for behavioural health professionals seeking career/business development as well as clinical continuing education training.
Visit PsychMaven and connect on Facebook, Instagram, and LinkedIn.
FREEBIES: A free training to do with Joe on April 13, 2023 AND a a free online therapist assessment on your “builder type” as a therapist.
In This Podcast
- Why you should consider hosting a CE event
- Different styles of CE events
- Welcome learning in all forms
- Dr. Hall’s advice to private practitioners
Why you should consider hosting a CE event
If you’re really into a topic: you’ve read books, you’ve listened to podcasts, you’ve seen people that are the true experts in your mind, and there can be [a] thought of, “Who’s going to come to hear me?” … but ultimately, you have a very unique voice in it.
Dr. Hall
As Dr. Hall mentions, expertise is overrated. It doesn’t mean that it doesn’t matter, but expertise isn’t all that you need when it comes to delivering information.
Your unique experience, passion, and approach to the topic all come into play as well, and they can make a powerful impact on your ideal audience.
It’s really hard to become an expert until you start doing something.
Dr. Hall
Remember, you cannot reach your expert level without taking your first steps. If you are nervous about hosting a CE event because you are new to it, realize that you cannot host your 5th when you haven’t done your 1st.
Your voice is worthy to be heard even if it’s not the same level as somebody else that you have in mind … that doesn’t mean that you don’t have something else to offer.
Dr. Hall
Different styles of CE events
After the pandemic in 2020, the world has become more used to using technology for conferences. However, the balance has tipped back again, and there is still a market for in-person events that people are now more willing to pay for and attend.
Your CE event can be:
- Fully virtual
- In-person
- A hybrid of virtual and in-person
- On a smaller scale like a workshop or retreat
I think sometimes people think that to do this [it has to be] one thing, and it’s not one thing, it’s lots of things … some people like a big crowd and they can thrive off [of] that … for some people, they’re introverted … for them, do something small.
Dr. Hall
Depending on what you enjoy the most, feel the most comfortable presenting in, and the preferences of your ideal clients, you can decide on the style of your CE event.
At the end of the day, these types of events are not a one-size-fits-all type of thing. They are adaptable, and you can change their parameters to suit the event that you want to create and launch.
Welcome learning in all forms
There will be times when things do not go well and remind yourself that it doesn’t mean that you have failed, but rather that you have learned something new.
If you want to get into things like this and you’re expecting them to go off without a hitch, it won’t, sorry! But, when it goes well, it’s great and even mistakes are [opportunities for] learning.
Dr. Hall
Value your mistakes when things go pear-shaped because they can offer you valuable insights if you choose to learn from them instead of feeling disheartened.
Dr. Hall’s advice to private practitioners
CE events scale well. As your name builds, and your credibility develops, you can go from hosting an event to one hundred people to one thousand. So, don’t be nervous to start!
Sponsors mentioned in this episode:
Useful links mentioned in this episode:
- Visit PsychMaven and connect on Facebook, Instagram, and LinkedIn.
- Check out smartpassiveincome
- Find out more about Group Practice Launch
- Visit practiceofthepractice.com/apply and join our membership communities!
- Check out practiceofthepractice.com/invite to join Next Level Practice
Check out these additional resources:
- Hiring Associates into Your New Group Practice with Dr. Larry Beer | POP 856
- Apply to work together
- Events – click on the event’s dropdown
- Sign up to join the free webinars and events here
- Podcast Launch School
- Practice of the Practice Podcast Network
- Free resources to help you start, grow, and scale
- Apply to work with us — a decision-making matrix for your next steps
Meet Joe Sanok
Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners that are growing their income, influence, and impact on the world. Click here to explore consulting with Joe.
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