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How can hosting a TEDx talk make you a more in-demand expert and therapist? If you delivered a message that you know your audience needs to hear, have you imagined what type of positive change could you foster? Where do you get started?
In this podcast episode, Dana Barber speaks about how to get a TEDx talk with Adam Lewis Walker.
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Meet Adam Lewis Walker
Adam Lewis Walker is a former Olympic hopeful Pole vaulter, a 2-time best-selling author, and was named “Top 10 Dads in Podcasting” by Podcast Magazine. His top 1% podcast “Amplify Your Mission” has been running for 8 years with over 500 episodes. Featured on ABC, CBS, NBC, and FOX Television. He speaks at places like The Hollywood Roosevelt, Original home of the Oscars, TEDx, and the United States Air Force Academy. Adam helps entrepreneurs book their TEDx talk to skyrocket their impact through his TalkXcelerator method.
Visit Adams’s website and connect on Instagram and LinkedIn.
In This Podcast
- What is TEDx?
- How to book a TEDx talk in 90 days
- The idea formula
- Adam’s TEDx tips
What is TEDx?
In 1984, TED, an organization, was founded on the principles of technology, entertainment, and design. It was an annual conference where in-person talks were held on the latest trends in these aspects, and how it could or would impact modern and future societies.
The real change happened in 2006, that’s when they put their first six talks online and it really blew up from there. (Adam Lewis Walker)
In 2009, the “x” was added to become TEDx and it symbolized its independent license. This is when the TEDx craze began to take over and its credibility, popularity, and prestige skyrocketed where it became a global phenomenon.
How to book a TEDx talk in 90 days
1 – Get very clear on your message first 2 – Start researching the different TEDx talks and which would best suit your talk and message
You want to have a basic criteria, a check-list, to go through [to] help you focus on your research, and being clear on your message is a good place to start. (Adam Lewis Walker)
3 – Practice idea development because it takes work 4 – Your TEDx application. It is crucial to first develop your idea before you submit your application! 5 – Make it happen! What can you do beyond just applying once? Consider taking a course, talking with your network, or working with a mentor to make this work. Don’t just rely on your application – do what you can to boost the process. 6 – Now, talk creation. This is the fun part, but you need to do it now and not before! Of course, you will have the skeleton of your talk mentioned in your application, but you only develop it once it has been accepted.
Talk creation is largely irrelevant until you’ve landed a TEDx talk … you’ll be working on your TEDx talk and the creation right up until the day [because] you can always tweak it, you can always improve it … so don’t worry about what you’re going to say until you’ve landed it. (Adam Lewis Walker)
The idea formula
You need to get the attention of the organizer first in terms of the pitch. They do not want another motivational speaker or any bland information. What unique perspective are you bringing to the party?
They need to be clear that you’ve done the work and the research that is unique, and it is [your] perspective … Take a stand on something, they don’t want vanilla … What do you stand for? It clearly is that idea. (Adam Lewis Walker)
How can you focus on and make that idea clearer before you speak to organizers and apply? You don’t have to have the full talk developed but you need to know what your message is and how it fits into the already existing body of work on this topic, and how, at the same time, it is different. The idea is the door, and it needs to be good enough that the organizer wants to open it and see what you have for them on the other side.
Adam’s TEDx talk tips
- Check the location. Where is the talk that you’ve been accepted into being held? How can you prepare transport, accommodation, and everything so that you can reduce anxiety before you host?
- Check the time. When is the talk happening? Try not to go on vacation beforehand, or otherwise, you may be stressed. Give yourself plenty of time beforehand to prepare and go through your talk with minimal distractions.
- What is the event type? There are multiple types of TEDx talks that are held around different ideas or sizes. You can apply to the talks that your theme is best suited for. Be warned! Not all TEDx talks put the videos out online.
Imagine what you might share on that TEDx stage and imagine the impact if thousands, tens of thousands, or even millions and how many more people you could help and what it might do for you, your practice … and the community … So, take your first step, whatever that may be! (Adam Lewis Walker)
Sponsors Mentioned in this episode:
- Trust me, don’t waste any more of your time, and try TherapyNotes.
- Register for Level Up Week now to attend one of more of these amazing free webinars and take the next step in your private practice journey.
Useful links mentioned in this episode:
- BOOK | Adam Lewis Walker – Awaken Your Alpha: 31 Actions to Step Up, Master Your Identity & Lead a Life with Impact
- Visit Adams’s website and connect on Instagram and LinkedIn.
Check out these additional resources:
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- Apply to work with us — a decision-making matrix for your next steps
Meet Joe Sanok
Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners who are growing their income, influence, and impact on the world. Click here to explore consulting with Joe.
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