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How can you use online directories to fill your private practice? Where can you get the most clients for your money’s worth? How do you manage your paid advertising?
In this podcast episode, Joe Sanok speaks about Advertising and Directory Sites with Marta Hamilton.
Podcast Sponsor: Noble
Our friends at Noble have run their own clinics, worked with thousands of clients, and have seen firsthand the burnout and stress that can come with heavy caseloads, difficult topics, and a lack of time.
With these issues in mind, Noble built their app to support therapists by making between-session support easy and offering an opportunity to earn a passive income. Now, with new CPT codes coming in 2023 that will allow therapists to offer reimbursable remote monitoring support, Noble is revolutionizing remote patient monitoring.
The team at Noble has built a program that you can quickly implement to allow you to reimburse code 989X6 for Cognitive Behavioral Therapy (CBT) remote monitoring.
This is so exciting for therapists and clinics!
This new CPT code, which is coming into play in January 2023, will allow you to make more money per hour and earn passive revenue. Noble’s system provides everything needed to reimburse:
- Objective data gathering device integration
- Assessment and data stream, display, measurement, and integrations
- HIPAA-compliant integrations into other EHRs
- Real-time and immediate interventions for elevated symptoms
If you would like to discuss adding their “plug-and-play” remote patient monitoring for 2023 so you can reimburse the new CPT codes, schedule a time to talk with Eric, their CEO at pop.noble.health.
Meet Marta Hamilton
Martamaria Hamilton, M.A., is a wellness professional with a multidisciplinary background including certifications as a Licensed Professional Counselor – Supervisor, yoga instructor, and holistic health practitioner and entrepreneur since 2016.
Her latest venture, TeleWellnessHub, is a premium directory website designed for the modern wellness expert to authentically and easily showcase who they are, all that they do, and all of their digital content with online clients and the wellness community in one hub in order to transform lives.
Visit TeleWellnessHub and connect on Facebook, Instagram, and LinkedIn.
In This Podcast
- Where and how you should spend your ad-money
- Money-saving boundaries to set
- CVT ads
- How to create a great directory profile
Where and how you should spend your ad-money
When it comes to how you spend your money … it helps to have a clear vision of what your niche is.
Marta Hamilton
Give yourself a great start by getting clear on who it is that you serve in your community and within your private practice.
Even though face-to-face networking is invaluable, there is something to be said about the modern client who’s on their phone, Googling “counseling services in my area”. It is these clients that you also want to be visible to.
Consider:
- Your niche
- The trends in your niche and how they use social media usage in your area
- Your budget
You can start small and experiment and see what works best for you [while keeping] track of data, that is the best approach.
Marta Hamilton
Money-saving boundaries to set
Luckily, most of the methods of investing in paid advertising have built-in limits.
Marta’s tips for saving money on paid ads:
- Set a monthly calendar reminder to check in with your paid ads
- Check their success rates and follow the data
- Decide whether the ads are worth continuing or if you should stop them
CTV ads
A CTV ad is like the ads we see on [streaming services] and those ads are almost placed per person, not just [in general].
Joe Sanok
CTV ads are placed per person based on the demographics of their household and their interests. However, it must be said that the individual’s name or any personal identifiers are not used. Privacy and identity are fully protected.
How to create a great directory profile
Regardless of which directory you’re on, what’s wonderful about them is that … it helps create an online presence [for you] because of the domain authority. Directories are heavily invested in SEO, so they’re trying to get seen [by potential clients].
Marta Hamilton
Domain authority, simply put, is your statistical power in the world wide web.
You want to have visibility, credibility, and power in the sense that through your directory profile on a trusted website, Google will launch your profile to a bigger audience.
Marta’s tips for your directory profile:
- Have a great, professional, designated picture for your profile
- Be authentic in how you present your professional, likable self
- Fill in as much information as you can
Sponsors mentioned in this episode:
- Heard always has transparent pricing with no hidden fees. Sign up for a free, 15-min consult call today at joinheard.com/partners/joe
- If you would like to discuss adding their “plug-and-play” remote patient monitoring for 2023 so you can reimburse the new CPT codes, schedule a time to talk with Eric, their CEO at pop.noble.health.
Useful links mentioned in this episode:
- Visit TeleWellnessHub and connect on Facebook, Instagram, and LinkedIn.
Check out these additional resources:
- Website Analytics and Heatmaps with Jess Freeman | POP 830
- Apply to work together
- Events – click on the event’s dropdown
- Sign up to join the free webinars and events here
- Podcast Launch School
- Practice of the Practice Podcast Network
- Free resources to help you start, grow, and scale
- Apply to work with us — a decision-making matrix for your next steps
Meet Joe Sanok
Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners that are growing their income, influence, and impact on the world. Click here to explore consulting with Joe.
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