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Welcome to our 900th episode, and we have a gift for you! Are you trying to get your client base full? Have you felt stuck due to impostor syndrome? Give this a listen to learn and receive your gift!
In celebration of our 900th podcast episode, Joe Sanok speaks about the origins of his practice, his podcast, and a free gift!
Podcast Sponsor: Therapy Notes
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In This Podcast
- The start of the podcast
- Taking the next step
- Overcoming fear and doing it anyway
- Our gift to you!
The start of the podcast
Back in 2009, Joe read Guerilla Marketing in a time when he was trying to figure out how to take his practice to the next level, and what that next step should look like.
Joe knew that he didn’t want to launch another whole website or do something expensive without having an idea of what the payoffs would be, so he kept thinking. He knew that he had to find a niche point to make a successful and memorable impact.
It took him some further years to research and prepare, but he ended up launching the podcast in 2013.
There were no podcasts at the time around the business of running a private practice. Really, those first 100 episodes for me were [just] me interviewing people.
Joe Sanok
Taking the next step
The wonderful thing about the podcast was that it offered an easier way to access people that were way above Joe’s level at that time.
Through the podcast, he was able to chat and interview with famous and skilled professionals, and build great relationships with them.
Joe knew that he didn’t want to stay in a full-time job forever, and started to consider what alternatives he could create for himself, but he knew that it would be difficult.
If I leave this full-time job and I fail, would I rather try and fail or would I rather never know if I have it in me?
Joe Sanok
So, as his world began to change, Joe gave himself another choice: how to move forward.
For me, I knew that I had to try to run a private practice, to do Practice of the Practice, to really dig into different things outside of a full-time job.
Joe Sanok
Even though everyone thought Joe was mad to leave his great full-time job to try out private practice, he knew that he wanted to.
Now, the business is thriving in its stride, and we feel like we’re just getting started!
Overcoming fear and doing it anyway
Even though there are thousands of therapists, there is only one of you. Your personal experience and view of the world add a lens to your approach to therapy that cannot be replicated.
Don’t be afraid of being seen or letting yourself be seen! That authenticity brings success and it lets you step into a platform where your fullest professional potential and lived experience can work in tandem.
The thing is … there are people that will relate to you differently than other influencers, and the idea of there being an impostor or having that feeling of being an impostor [is unneeded] because you know your stuff … even if you’re fresh out of grad school, you know more than most of the world.
Joe Sanok
Don’t stick with the status quo, especially when you have been interested in doing something new, different, and powerful.
Our gift to you!
From everyone at Practice of the Practice, working on serving your community and your clients is a feat – and for showing up every day and making it work, we commend you!
As a “Happy 900th episode”, we’ve put together a special course that is going to be texted to you! It’s called 40 Days to Full – this is specific[ally] if you are not full [yet]. It is our gift to you.
Joe Sanok
40 Days to Full is a free course that you can sign up for to help you to get your caseload full and prepped – as something small to say thank you from us!
Every day you will get clear texts and prompts to help you navigate our tips so that you can finally make the goal you have set for yourself with regards to client numbers.
You can text #40 to 231 422 0677 to get started on our 40 Days to Full texting course!
Books mentioned in this episode:
Sponsors Mentioned in this episode:
- Ready to take your practice to the next level? Try Pillars of Practice!
- Trust me, don’t waste any more of your time, and try TherapyNotes.
Useful links mentioned in this episode:
- Check out Level Up Week! September 18th to September 21st Level Up Week 2023!
- Audience building academy
Check out these additional resources:
- How to Add a Virtual Assistant to your practice with James Marland | POP 898
- Apply to work together
- Events – click on the event’s dropdown
- Sign up to join the free webinars and events here
- Podcast Launch School
- Practice of the Practice Podcast Network
- Free resources to help you start, grow, and scale
- Apply to work with us — a decision-making matrix for your next steps
Meet Joe Sanok
Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners that are growing their income, influence, and impact on the world. Click here to explore consulting with Joe.
Thanks For Listening!
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