New Year, New Habits: Rebecca Capps on Launching Courses on Body Image | POP 943

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How is the strength and resilience of your practice related to the resilience and adaptability of your mindset? Are you allowing yourself to unapologetically be different from others and step into your uniqueness? What is your process for creating and launching courses?

In this podcast episode, Joe Sanok discusses launching courses on body image with Rebecca Capps.

Podcast Sponsor: Alma

A photo of podcast sponsor, Alma is captured. Alma is an insurance company for therapists. Alma sponsors the Practice of the Practice podcast.

Going in-network with insurance can be tough. Filing all of the right paperwork is time-consuming and tedious, and even after you’re done, it can take months to get credentialed and start seeing clients.

That’s why Alma makes it easy and financially rewarding to accept insurance. When you join their insurance program, you can get credentialed within 45 days, and access enhanced reimbursement rates with major payers. They also handle all of the paperwork, from eligibility checks to claims submissions, and guarantee payment within two weeks of each appointment.

Once you’ve joined Alma’s insurance program, you can see clients in your state of licensure regardless of where you’re working from.

Learn more about building a thriving private practice with Alma at

Meet Rebecca Capps

A photo of Rebecca Capps, LMFT is captured. She is a Licensed Marriage and family Therapist specializing in the treatment of Eating Disorders and Body Image Issues. Rebecca is featured on the Practice of the Practice, a therapist podcast.

Rebecca Capps, LMFT, is a Licensed Marriage and Family Therapist specializing in the treatment of Eating Disorders and Body Image Issues. She is the founder & CEO of Mind-Body Thrive®, a platform of online programs teaching the art and science of balanced eating—without dieting or extreme measures.

Visit Mind Body Thrive and connect on Instagram.

FREEBIE: Get 20% off Rebecca’s merch shop for your listeners when you use the code AMBASSADOR20

In this Podcast

  • A strong practice needs a strong mindset
  • Step into your uniqueness
  • Launching courses
  • Rebecca’s advice to people and parents
  • Rebecca’s advice to private practitioners

A strong practice needs a strong mindset

In building her business, Rebecca knew having the right frame of mind was essential. Addressing, undoing, and rewiring limiting beliefs – as well as your perception of the challenges that you face – is important, because if you don’t then they can directly affect your behaviors.

I really feel like the only limits are the limits that we believe. So, if we believe our practice will work out then we’ll see opportunities, whereas if we believe it won’t work then we’ll just see obstacles. (Rebecca Capps)

Step into your uniqueness

What will it take for you to feel and be comfortable allowing yourself to be different from others?

For Rebecca, it was stepping past the fear and taking action to be who she knew she was, and who she knew her clients would respond the most positively to – which was her in her authenticity.

I moved the barriers to love and just any kind of fear that I was having, and just refocused and recalibrated my efforts onto messaging and what these women needed from me as a guide. (Rebecca Capps)

Your clients don’t need someone perfect.

They need someone true to themselves so that they can learn how to be true to themselves as well.

Launching courses

First off, Rebecca did a beta launch for the first batch that she intended to sell with her current clients at the time.

Afterward, she did a webinar series and then a formal launch.

I realized … that launching is a whole thing, and it’s a lot of buzz and energy, but I don’t necessarily want the model of my business to always be on-off launch month, so I’m still figuring that process out. (Rebecca Capps)

Rebecca wants to strategize her business relationship with launching courses so that it’s not always a big push to sell and then a quiet stint over and over again.

Finding a way to do business that suits you and your clients is a great way to gain a unique client base and a successful business.

Rebecca’s advice to people and parents

Raising well-adjusted and grounded children is a concern for all parents.

Teaching your children healthy mindsets and beliefs about their bodies in a society that makes profit from body dysmorphia and other food- and body-related issues is a challenge, but it can be done.

Lead by example [and] adopt an intuitive approach to eating, so not labeling things as good or bad, not vilifying things, but also allowing yourself to have … the protein, fiber, [and] fat plus joy in every meal. (Rebecca Capps)

How you talk about your body matters because your children follow your example.

And, especially if you are raising girls and young women, value what they think and how they use their skills instead of just how they look.

Rebecca’s advice to private practitioners

If you fear failure; it is never a failure if you never quit because success isn’t about the end result, it’s about what you learn and who you become along the way!

Sponsors Mentioned in this episode:

Books mentioned in this episode:

Image of the book Thursday Is The New Friday written by Joe Sanok. Author Joe Sanok offers the exercises, tools, and training that have helped thousands of professionals create the schedule they want, resulting in less work, greater income, and more time for what they most desire.

Useful links mentioned in this episode:

Check out these additional resources:

New Year, New Habits: Omar Ruiz on Growing Multiple Streams of Income | POP 942

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Meet Joe Sanok

A photo of Joe Sanok is displayed. Joe, private practice consultant, offers helpful advice for group practice owners to grow their private practice. His therapist podcast, Practice of the Practice, offers this advice.

Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners who are growing their income, influence, and impact on the world. Click here to explore consulting with Joe.

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