What should be on the first page of your website? How do you write effective copy that brings your ideal clients to you? Which website pages should you make sure to have?
In this podcast episode, LaToya Smith discusses speaking to your target audience through your website with Camille McDaniel, LPC.
Podcast Sponsor: OKclarity
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Meet Camille McDaniel, LPC
Camille McDaniel, LPC became a Licensed Professional Counselor in the state of Georgia in 2007. She opened her private practice, Healing Psychotherapy Practices of Georgia, LLC in 2010. Today it is a group practice of 4 clinicians, serving Georgia residents through in-person and telehealth counseling care.
Knowing how knowledge, support, and diversified skills can be key factors in business success, Camille decided in 2017 to help other clinicians by offering web design services. The rest is an ever-evolving journey of greatness!
In This Podcast
- What clients first look for
- How to write effective copy
- The important pages for your website
What clients first look for
Of course, a therapist might think to first explain why they are qualified on their website and list their expertise and skill sets.
Even though this information should be available on your website, it shouldn’t be on the first page. The first page of your website has to be about your client; what their needs are, what they are experiencing, and how you can help them.
How to write effective copy
The absolute first step in your marketing efforts is to know who your ideal client is.
Know who you want to serve. It doesn’t matter if you are more generalist or if you have a more narrowed niche, you need to know who you serve [and] the reason why is because knowing who you serve is going to be the direction for your copy.Camille McDaniel
You cannot write effective and impactful copy, or create successful marketing materials on your website if you do not know who you are writing to, and who this work is for.
So, get clear on your focal client before doing anything else.
Then you can dive into writing strong copy that sticks, and draws this ideal client to you because it shows them that you really understand them.
The things that you know [your clients] are saying, incorporate that into your copy so that people almost [feel] … “Oh my goodness, get out of my head! … You know what I’m talking about, so, therefore, I feel like you can really help me.”Camille McDaniel
The important pages for your website
Now that your client knows that you understand them, and they get the sense that you can truly help them, you need to create these two pages on your website through these two call-to-actions:
- A “learn more” page: this is where the client can learn more about you if you are the solo practitioner, or about the different providers within your group practice.
Have a page with your team on it, and a short bio and picture for each person so that the client can see which practitioner they may feel the most drawn to working with.
People are very visual, by and large; “We want to know who [I’m] going to be seeing, [and] do I feel like I can kind of vibe with the person that I’m seeing?”Camille McDaniel
- a clearly marked “get in contact page”: make it easy for the clients to now get into contact with you. Make it clear where they can book an appointment, send an email, or make a phone call.
Use yourself as a template. When you are looking for a service, what do you look for on that person’s website? What turns you away, and what impresses you? Keep note of those data points and incorporate them into your design.
Useful links mentioned in this episode:
Visit Professional Memberships | OKclarity to learn more and schedule your call with an onboarding specialist.
- Visit Spectrum Sites and connect on Facebook and Instagram.
Check out these additional resources:
- How Providing Clinical Supervision Helps You To Grow with Dr. Rhonda Johnson | GP 177
- Practice of the Practice Network
- Group Practice Launch
- Group Practice Boss: www.practiceofthepractice.com/grouppracticeboss $149 a month
- PoP Group Practice Owners Facebook Group
- Free resources to help you start, grow, and scale
- Work with us
- Practice of the Practice Network
Meet LaToya Smith
LaToya is a consultant with Practice of the Practice and the owner of LCS Counseling and Consulting Agency in Fortworth Texas. She firmly believes that people don’t have to remain stuck in their pain or the place they became wounded. In addition to this, LaToya encourages her clients to be active in their treatment and work towards their desired
She has also launched Strong Witness which is a platform designed to connect, transform, and heal communities through the power of storytelling.
Email her at [email protected]