Media Buying 101: The Evolution of Media Consumer Habits with Mary Ann Pruitt | MP 97
What is media buying and why must you adapt your marketing to target your audience’s personalities instead of their demographics? How do big life…
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How to Convert, Not Convince, in Your Business with Kate DiLeo | MP 96
Oprah or Ryan Reynolds, which celebrities would your brand sound like? How do you create a brand trifecta to boost your marketing efforts? Are…
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Dallin Cottle on the Importance of High-Velocity Marketing | MP 76
How can high-velocity marketing help you transform the efficiency of your marketing strategies? What is the connection between bringing your message and putting out…
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Henry Kaminski Jr. on Why Branding is a Gut Feeling People Get About You | MP 74
How does your story connect to your clients’ stories? Can this connection boost your conversion? What makes a good funnel for sales versus a…
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Mickie Kennedy on How to Write a Captivating Press Release That Will Increase Conversions | MP 73
Are you interested in learning how to create successful press releases? What makes a press release attract proper media attention? How can you work…
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Ask Joe: What Are Some Unique and Creative Marketing Ideas | PoP 584
What are the basics to have sorted in your business before you dive into marketing? Which website aspects do therapists need to be aware…
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8 Design Mistakes to Avoid | MP 72
How many different fonts should you use within your marketing materials? What is the difference between CMYK and RGB and why is this important…
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Ask Joe: How to Have a Self-Pay Practice as an Introvert? | PoP 578
How can you use your skills as an introvert to grow your business and connect with your ideal clients? Can you use your intuition…
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Meredith Kallaher Shares 3 Secrets to an Effective Facebook Ads Strategy | MP 71
How can you get past the new iOS update and still convert clients through Facebook? Which aspects of marketing should you outsource to your…
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Brandi Bernoskie on How to Ensure Your Website is Talking to Your Ideal Client | MP 70
Why is your digital experience more important than your digital presence? What are the benefits of trying out new technologies in marketing? What are…
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Shannyn Lee on Why ‘Sales’ isn’t a Bad Word | MP 68
As a counselor, do you sometimes struggle to have the money discussion with your clients? What are the benefits of specialization? How can you…
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How To Add A Marketing Director To Your Practice | FP 78
Do you have someone taking care of your marketing for your practice? Are you in need of a Marketing Director? Do you know what…
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Colin Jeffries on the Difference Between Being a Marketer Vs. a Provider | MP 58
Do you know what a brand style guide is? Why is it important to create one for your business? What are some of the…
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How to Create a Brand Style Guide | MP 57
Do you know what a brand style guide is? Why is it important to create one for your business? What are some of the…
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Julie Broad on How to Elevate Your Brand Through Writing a Book | MP 55
Why should you consider your books as a tool instead of a marketing endgame? What should you not do when writing a book for…
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Want a Great Website? Follow These 10 Tips | MP 42
Are you wanting to improve conversion rates through your website? What changes can you make on your website in order to maximize your client…
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Ryan Cote on How Digital Marketing has Levelled the Playing Field for Small Businesses | MP 28
Should you have both print and digital marketing for your business? What are the best ways to find your online audience? How can you…
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What’s Working in Marketing with John Bertino | PoP 461
Do you know the different types of marketing and which one is best? How can you optimize your content for Google’s algorithms? Where are…
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How To Set Up A Monthly Marketing Plan
I am going to give you 3 steps to create your monthly marketing plan that you can use every single month. 1. A/B Test…
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Q&A: Business Location, Student Loan Debt, & Marketing Management
How to choose the right location for your practice Proximity to competitors, corner to be seen from multiple directions, stand-alone is the best Private…
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How to Market Your Business | PoP 362
Are your marketing efforts dwindling a bit? Do you feel that you could do better but you are just not sure where to start?…
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