How to CRUSH Being Profitable with Samantha Varner | MP 112

A photo of Samantha Varner is captured. She is a profit coach and business strategist. Samantha is featured on marketing a practice.

Can you make more without working more? What are the key aspects of becoming profitable? How does your headspace influence the success of the practice?

In this podcast episode, Sam Carvalho speaks about how to CRUSH being profitable with Samantha Varner.

Podcast Sponsor: Brighter Vision

An image of Brighter Vision Web Solutions is featured as the sponsor on Faith in Practice Podcast, a therapist podcast. Brighter Vision builds all in one websites for therapists.

It’s that time of year again!

My friends over at Brighter Vision are once again kicking off the fall season with a month-long digital conference event they call ‘Fall Into Cash’.

For the entire month of September, they’ll be teaming up with the top brands, consultants, and coaches in the mental health industry to provide you with the best advice, tools, content, podcasts, and giveaways; all centered around one main goal – helping you grow your practice and make more money.

Plus, in celebration of the 6th anniversary of ‘Fall Into Cash’, they’re also offering a very special discount exclusively for Practice of the Practice listeners.

From now until the end of the month, they’re offering $20/month off of any website service plan for your whole first year plus no signup fees – that’s a savings of over $200!

For more information and to take advantage of this great offer, head on over to brightervision.com/joe.

Meet Samantha Varner

A photo of Samantha Varner is captured. She is a profit coach and business strategist. Samantha is featured on marketing a practice.

As a profit coach and money-making business strategist, Samantha Varner specializes in supporting six-figure service-based business owners to make profit a priority by implementing her proprietary CRUSH Formula.

Samantha has 14+ years in PR & Marketing, Finance Strategy as well as Business Development and credits much of her business passion to watching her father in his construction business growing up.

Visit She Collective, listen to Samanatha’s podcast, and connect on Facebook and Instagram.

In This Podcast

  • Core
  • Revenue
  • Utility
  • Sales
  • Headspace
  • Samantha’s advice to private practitioners

Core

It is your mission, your vision, your values, your why because what I’ve noticed is that a lot of business owners will start out skimming over that part … that’s hard to leave as a pillar when things are getting [challenging].

Samantha Varner

When things become difficult in business; either the clients are few, the profits are low, or the market is dry, you need to have a firm and clear grip on your “why”.

Why did you start this business? Why is it important? How can your services and solutions help other people?

Your core will carry you through the thick of the struggle in business, so make sure that you demarcate it to yourself and refer back to it constantly.

You can remind yourself of it and reassess it when you’re setting out standards of operation for your business. It becomes part and parcel of how you create that internal utility piece in your business.

Samantha Varner

Revenue

If you are nervous about numbers, seek some guidance. The numbers of your business are crucial: they are the data points that tell you where you are doing well and where you could be doing better.

Use [your numbers] from a place of data that [you] can use to [decide], “Am I big enough to grow? Am I ready to outsource? Do I need a bigger space?”

Samantha Varner

Feeling confident and comfortable with your numbers goes a long way.

Utility

To scale your business beyond a one-person bandwidth, you need to create some automation in your company or delegate some tasks to admin staff.

Automation or delegation?

Put [different] pieces [of your business] in a cycle where it makes it easy, streamlined, and then easy to hand off to somebody who has that expertise.

Samantha Varner

Make running your business easier for yourself.

Instead of falling into decision-paralysis, make one small change a day, a week, or a month towards delegating or automating tasks to slowly get things off your plate so that you can focus on growing the business instead of doing all the tasks.

Sales

If you are not making sales, then you may be running an expensive hobby instead of a company.

Sales are the lifeblood of your business, and you need to manage them effectively to stay afloat and thrive.

Learn how to:

  • Promote yourself
  • Become visible to your audience
  • Be clear in your messaging and marketing
  • Emulate confidence in talking about what you do
  • Be clear in what clients receive from you
  • Close the deal  

Headspace

There are thousands of ways to run a business and most of them would work.

However, the key aspect to success in almost all of these scenarios is having a good mindset and approach.

You [may be] tripping yourself up as the business owner if you’re feeling unsure, not confident, or you don’t understand how to do this part of your business … that’s what’s causing the bigger problem, rather than the inability to understand social media or marketing.

Samantha Varner

View problems as opportunities, failure as data points, and create a growth mindset. Work with your values, know your why, and get to it!

Samantha’s advice to private practitioners

Profitability is possible, even when it feels challenging. You can be profitable and have a simple business strategy while building a life where you are thriving. You do not have to work more to make more.

Useful links mentioned in this episode:

  • From now until the end of the month, Brighter Vision are offering $20/month off of any website service plan for your whole first year plus no signup fees – that’s a savings of over $200! For more information and to take advantage of this great offer, head on over to brightervision.com/joe.
  • Visit She Collective, listen to Samanatha’s podcast, and connect on Facebook and Instagram.

Check out these additional resources:

Meet Sam Carvalho

A photo of Samantha Carvalho is captured. She is the Chief Marketing Officer and Designer at Practice of the Practice. She is the host of the Marketing A Practice Podcast and helps therapists successfully market and brand their private practices.

Sam Carvalho is a graphic designer living in Cape Town, South Africa, with over five years of experience in both design and marketing, with a special interest and experience in the start-up environment.

She has been working with Practice of the Practice since 2016 and has helped over 70 therapist entrepreneurs take their practices to the next level by enhancing their visual branding. She loves working with a variety of clients on design-intensive tasks and is always up for a challenge!

Follow Sam on Instagram to see some of her work. To work with Sam, head on over to www.practiceofthepractice.com/branding.

Thanks For Listening!

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